Feeds

Emerging markets drive mobile shipments

Asia, Pacific and Africa spur 11% growth

Build a business case: developing custom apps

A total of 258 million mobile phones were shipped worldwide in the second quarter, up 11 per cent on the same period in 2006. That's according to a Strategy Analytics, which reveals that the number of handsets shipped globally rose by four per cent from 247 million units in the first quarter of 2007.

Overall, global shipments exceeded a record half billion units during the first half of the year with demand proving particularly healthy in emerging markets.

Nokia sold 101 million handsets during the second quarter to give it a record 39 per cent global share. The Finnish firm made significant gains in Asia Pacific, Africa, and China during the three-month period and Strategy Analytics analysts predict that the company will pass the 40 per cent market share threshold during the second half of 2007.

Motorola's current crisis worsened during the quarters as both shipments and margins fell. As if things couldn't get worse, the mobile manufacturer found itself slipping into third place in terms of market share at the expense of Samsung, which registered a record 37 million handset sales during the second quarter.

Samsung now has 15 per cent market share, its biggest ever slice of the pie. However, while the firm saw volumes rise during the second quarter, value was down, with ASPs (average selling prices) falling five per cent sequentially and operating margin slipping eight per cent.

During the three month period, Motorola shipments plunged to 36 million units. Its global share is now 14 per cent, which is back to the pre-RAZR levels of 2003. Strategy Analytics analysts claim that a lacklustre 3G portfolio and a weak GSM line-up across mid- and high-tiers remain the firm's biggest weaknesses.

Sony Ericsson saw its global market share reach its highest level since the merger between Sony and Ericsson back in 2001. The company now has a 10 per cent share and with a 59 per cent annual shipment growth, it is still the fastest-growing firm among the top five mobile manufacturers.

Rounding out the top five is LG, which saw handset volume increase by 25 per cent during the second quarter, its best performance over the past 12 months. Operating margin for LG rose by five per cent to 11 per cent compared to the preceding quarter.

Meanwhile, Apple, which has been hogging the headlines since the launch of its iPhone in June, shipped 270,000 units in the US during the second quarter, to get on the global map for a tiny 0.1 per cent market share.

Strategy Analytics predicts that Apple will push toward a one per cent quarterly share by the end of 2007 and is capable of overtaking the likes of Panasonic, Sharp and Sagem to become one of the leading mobile manufacturers providing it can successfully expand its distribution channels outside the US.

Looking ahead to the third quarter, Strategy Analytics forecasts 283 million mobiles will be sold during the three month period.

© 2007 ENN

The essential guide to IT transformation

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
End of buttons? Apple looks to patent animating iPhone sidewalls
Filing suggests handset with display strips
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Tim Cook in Applerexia fears: New MacBook THINNER THAN EVER
'Supply chain sources' give up the goss on new iLappy
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.