Feeds

Lenovo moves to the country

Offers low-cost PCs for China's rural market

Application security programs and practises

Flushed with a nearly 13-fold income jump in its first quarter, Lenovo hopes to extend its lead in China by targeting the country's poor, but expansive rural market.

The world's third largest PC maker announced today it will vend computers for as low as $200 to residents of China's countryside. China is the world's second largest PC market and rapidly expanding.

The PC will come with a keyboard, but not a monitor. Lenovo has opted to use the customer's television for a display instead. The system is expected to go on sale later this year with a price range of $200-$400. Currently, there are no details on the processor size or other features in the package.

While Lenovo has been eager to expand beyond the Greater China market - with moves such as the purchase of the PC division of IBM two years ago — there's still a lot of money to be made at home. About 70 per cent of China's people live in the countryside, but the average income is only about $560 a year.

Dell has previously announced a similar move. In March, the company unveiled a PC that retails between $335 to $520 for the Chinese market. Although Dell is well ahead of Lenovo worldwide, it lags behind in China. ®

The Power of One Infographic

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.