Feeds

Lenovo moves to the country

Offers low-cost PCs for China's rural market

Internet Security Threat Report 2014

Flushed with a nearly 13-fold income jump in its first quarter, Lenovo hopes to extend its lead in China by targeting the country's poor, but expansive rural market.

The world's third largest PC maker announced today it will vend computers for as low as $200 to residents of China's countryside. China is the world's second largest PC market and rapidly expanding.

The PC will come with a keyboard, but not a monitor. Lenovo has opted to use the customer's television for a display instead. The system is expected to go on sale later this year with a price range of $200-$400. Currently, there are no details on the processor size or other features in the package.

While Lenovo has been eager to expand beyond the Greater China market - with moves such as the purchase of the PC division of IBM two years ago — there's still a lot of money to be made at home. About 70 per cent of China's people live in the countryside, but the average income is only about $560 a year.

Dell has previously announced a similar move. In March, the company unveiled a PC that retails between $335 to $520 for the Chinese market. Although Dell is well ahead of Lenovo worldwide, it lags behind in China. ®

Beginner's guide to SSL certificates

More from The Register

next story
Heyyy! NICE e-bracelet you've got there ... SHAME if someone were to SUBPOENA it
Court pops open cans of worms and whup-ass in Fitbit case
SLURP! Flick your TONGUE around our LOLLIPOP – Google
Android 5 is coming – IF you're lucky enough to have the right gadget
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
Nexus 7 fandroids tell of salty taste after sucking on Google's Lollipop
Web giant looking into why version 5.0 of Android is crippling older slabs
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.