Feeds

TalkTalk in BT Vision Premiership spoiler

U-turn offers free footy for TalkTalk punters

Gartner critical capabilities for enterprise endpoint backup

Carphone Warehouse has tapped sports broadcasting upstart Setanta in an attempt to kybosh BT's big Premiership football push for its Vision IPTV service.

Throughout August, new and existing TalkTalk broadband customers are offered a free Freeview box with two months' free Setanta subscription, after which it costs £9.99 per month on an 18-month contract. The Irish broadcaster has rights to 46 live English Premiership, and 60 Scottish Premier League matches this season.

Until now, Carphone Warehouse has pooh-poohed other broadband providers' charge into TV. This is the first time it has become embroiled in content delivery, and a spokesman did not rule out more deals in future.

BT is setting the pace among the big three ISPs, retaking the subscriber lead from Virgin and beating the drum for providing services on top of the basic broadband line, in contrast to Carphone's bargain basement "free" strategy. It has begun a big football-based marketing push for Vision, in the knowledge that rights to Premiership football played a big part in the eventual success of satellite broadcasting.

As well as the same £9.99 Setanta package as TalkTalk, BT's standard £4 per month Vision Sports package includes 242 "near live" Premiership games (or £1.99 a pop on pay-per-view). BT's current TV advertising campaign for Vision Sports again features that boss-eyed stringbean off My Family and his very modern domestic setup.

They're like the Gold Blend couple for the new millennium, but with divorce, kids who have two dads, and ADSL. ®

Next gen security for virtualised datacentres

More from The Register

next story
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
Nuts to your poncey hipster coffees, I want a TESLA ELECTRO-CAFE
Examining the frothy disconnect in indie cafe culture
Ex-Apple man Sam Sung - for it is he - sticks namebadge on eBay
Stump up via tat bazaar, do a good thing for ill kids
Check your Clungene, Irish women warned
Have a quick shufti, you may not be pregnant after all
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.