Feeds

Action Engine gets another $20m to burn

Existing investors convinced by breaking market

The essential guide to IT transformation

Action Engine: self-styled leaders in the On-Device Portal business, has squeezed their investors for another $20m, bringing the total to $75m the past seven years.

Quite how Baker Capital, Northwest Venture Associates and The Spangler Group intend to make back their investment isn't clear, but company CEO Scott Silk must have had a pretty compelling story to tell.

Action Engine makes software for adding branding to mobile phones: local applications which give users quick access to premium content and present a prettier interface than would be possible with HTML, or even AJAX.

Customers include MSNBC and TiVo, but the field is competitive with companies such as Surf Kitchen, Abaxia, Cibenix, Onskreen and even Qualcomm offering similar products to the same small group of customers.

The latest investment round should see the company funded for another 12 months, so it is likely that it expects a big win during that time; perhaps a revenue-share model with an operator which would take time to pay off.

The on-device portal business is overcrowded with too many suppliers chasing too few customers; it seems unlikely that everyone is going to survive the next few years. Action Engine has worked hard to raise its profile in the industry, so failure could easily knock confidence in the whole business model. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Déjà vu: Virgin Media jacks up broadband prices
Screw copper phone lines, we're UNIQUE, bleats telco
NBN Co claims 96 mbps download speeds for FTTN trial
Umina trial also delivers 30 mbps uploads, but exact rig used not revealed
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
EE: STILL Blighty's best mobe network, says 'Frappucino' Moore
Fresh round of network stats fisticuffs possibly on the cards here
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
Google's so smart it's discovered SHARKS HAVE TEETH
Congratulations, world media, for rediscovering submarine cable armour
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?