Feeds

Action Engine gets another $20m to burn

Existing investors convinced by breaking market

Internet Security Threat Report 2014

Action Engine: self-styled leaders in the On-Device Portal business, has squeezed their investors for another $20m, bringing the total to $75m the past seven years.

Quite how Baker Capital, Northwest Venture Associates and The Spangler Group intend to make back their investment isn't clear, but company CEO Scott Silk must have had a pretty compelling story to tell.

Action Engine makes software for adding branding to mobile phones: local applications which give users quick access to premium content and present a prettier interface than would be possible with HTML, or even AJAX.

Customers include MSNBC and TiVo, but the field is competitive with companies such as Surf Kitchen, Abaxia, Cibenix, Onskreen and even Qualcomm offering similar products to the same small group of customers.

The latest investment round should see the company funded for another 12 months, so it is likely that it expects a big win during that time; perhaps a revenue-share model with an operator which would take time to pay off.

The on-device portal business is overcrowded with too many suppliers chasing too few customers; it seems unlikely that everyone is going to survive the next few years. Action Engine has worked hard to raise its profile in the industry, so failure could easily knock confidence in the whole business model. ®

Business security measures using SSL

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.