Feeds

Microsoft comes top of the tech pack

MVP

3 Big data security analytics techniques

Microsoft is the most valuable technology brand in the world, according to Business Week magazine's latest ranking of global brands released Tuesday.

Microsoft came second to soft drinks giant Coca-Cola in the overall rankings. Third place went to another big Irish technology employer, IBM. Both Microsoft and IBM maintained the positions they held in the 2006 study.

HP and Intel also featured in the overall top 20, with Intel dropping two places from fifth to seventh overall and HP improving by one place to 12th.

Search giant Google rounded out the top 20, jumping four places from its 2006 ranking. Computer manufacturers Dell and Apple were 31st and 33rd respectively, while online auction firm eBay was ranked 48th. Meanwhile, search engine Yahoo! was a long way behind chief rival Google in 55th place.

For the seventh year running, Business Week teamed up with brand consultancy firm Interbrand to conduct the study. The methodology used by Interbrand evaluates brand value in the same way any other corporate asset is valued - on the basis of how much it is likely to earn for the company in the future.

Interbrand used a combination of analysts' projections, company financial documents, and its own qualitative and quantitative analysis to arrive at a net present value of those earnings.

Even to qualify for the list, each brand must derive at least a third of its earnings outside its home country, be recognisable outside of its base of customers, and have publicly available marketing and financial data.

© 2007 ENN

SANS - Survey on application security programs

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
Ditch the sync, paddle in the Streem: Upstart offers syncless sharing
Upload, delete and carry on sharing afterwards?
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.