Feeds

Microsoft comes top of the tech pack

MVP

Build a business case: developing custom apps

Microsoft is the most valuable technology brand in the world, according to Business Week magazine's latest ranking of global brands released Tuesday.

Microsoft came second to soft drinks giant Coca-Cola in the overall rankings. Third place went to another big Irish technology employer, IBM. Both Microsoft and IBM maintained the positions they held in the 2006 study.

HP and Intel also featured in the overall top 20, with Intel dropping two places from fifth to seventh overall and HP improving by one place to 12th.

Search giant Google rounded out the top 20, jumping four places from its 2006 ranking. Computer manufacturers Dell and Apple were 31st and 33rd respectively, while online auction firm eBay was ranked 48th. Meanwhile, search engine Yahoo! was a long way behind chief rival Google in 55th place.

For the seventh year running, Business Week teamed up with brand consultancy firm Interbrand to conduct the study. The methodology used by Interbrand evaluates brand value in the same way any other corporate asset is valued - on the basis of how much it is likely to earn for the company in the future.

Interbrand used a combination of analysts' projections, company financial documents, and its own qualitative and quantitative analysis to arrive at a net present value of those earnings.

Even to qualify for the list, each brand must derive at least a third of its earnings outside its home country, be recognisable outside of its base of customers, and have publicly available marketing and financial data.

© 2007 ENN

Secure remote control for conventional and virtual desktops

More from The Register

next story
'Stop dissing Google or quit': OK, I quit, says Code Club co-founder
And now a message from our sponsors: 'STFU or else'
Why has the web gone to hell? Market chaos and HUMAN NATURE
Tim Berners-Lee isn't happy, but we should be
Microsoft boots 1,500 dodgy apps from the Windows Store
DEVELOPERS! DEVELOPERS! DEVELOPERS! Naughty, misleading developers!
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Uber, Lyft and cutting corners: The true face of the Sharing Economy
Casual labour and tired ideas = not really web-tastic
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.