Cisco disconnects Linksys brand
The network is the SMB router
Cisco will ditch the Linksys brand to bring all SMB and consumer gear under its single networking omnicorp banner.
CEO John Chambers blabbed the plan to journalists at a European roundtable last week.
Chambers opined: "The reason we kept Linksys' brand because it was better known in the US than even Cisco was for the consumer. As you go globally there's very little advantage in that."
Cisco paid $500m for Linksys in 2003. Though Chambers was unspecific, it looks set to disappear from shelves sometime this year. The integration process is almost complete, he said, with Linksys stock being run down.
All Cisco kit, from cheapo home wireless hubs up to fat military-capable setups will soon bear the Cisco brand. ®
Ditching Customers? Wheres the evidence?
Rebecca, you've followed up your endering little anecdote about your irrational dislike for cisco prompting you to abandon linksys as soon as they were bought out with an unsupported statement that they are ditching customers.
Is it your intention to claim that there are other people who would have abandoned linksys on principle, but unlike you, they weren't aware that the company had been taken over? Or are you suggesting that there are waves of die hard Linksys fans who will be jumping ship because the Cisco name doesn't have the same appeal to them?
I never liked the Linksys name. It always had a cheap sound to it (well it is). Mine would always break or I would have tech support (outsourced..India voice?) tell me that a function in the manual which I have used on a prior router tell me that option doesn't work! They should also get rid of the plastic housing for their SOHO products to which I am referring to. Who runs a WiFi router in a plastic housing?? Have they ever heard of EMI/RFI (Electromagnetic Interference/Radio Frequency Interference)??? One could only assume it isn't a significant factor for them when selling to the SOHO/Home crowd.
They're welcome to rebrand to Monday
...but they probably don't want to associate with Pricewaterhouse either.