Feeds

Virgin pulls the plug on mobile video

Screens to go dark in January

Secure remote control for conventional and virtual desktops

Updated: Virgin is to switch off its mobile broadcast video service early next year.

The announcement comes less than 10 months after the service was launched, and is a result of BT Movio (the bandwidth provider) cancelling its contract with GCap Media, which owns the frequency.

The only handset ever equipped to receive the service was the Lobster 700TV which, despite a massive promotional effort featuring Pamela Anderson, had only sold around 10,000 at the start of this year.

BT Movio's service was using DMB (Digital Multimedia Broadcast), which utilises the DAB network * (Please see Nick Piggott's comment below). But the EU's decision to endorse DVB-H as the mobile broadcast technology of choice put even more pressure on DMB-based services.

Business Week has produced an interesting analysis of the business model around broadcast mobile video, in light of Crown Castle shutting down its transmitter network (and Modeo service) in New York.

Its prediction is that Qualcomm will have 300,000 subscribers for its US MediaFLO service at the end of 2007, and goes on to suggest that Qualcomm could receive $10 per subscriber per month for the full year. That makes $36m for the year, contrasted with the $800m it's planning to spend building its network, and the $95m it cost to run the service in the last quarter.

Using existing 3G and 2G networks to send video streams to individuals might clog up the data channels, but figures like that make broadcast a very expensive proposition.

Virgin said its service will run until the end of January 2008, though BT's contract on the frequency lasts until 9 June. Virgin refused to comment on the reason for the cancellation, though a lack of subscribers seems likely.

BT Movio was intended to be applicable to any broadcast technology, as it provides DRM and content management services, but without any customers it seems that BT won't be continuing with the product. Timescales for shutting down the Virgin service are still under discussion, but they admit that sales have been "slower than originally expected", which they attribute to a lack of big-brand devices and lacklustre interest from operators.®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.