Feeds

US price cut for Xbox 360 HD DVD player

European gamers hard done by yet again

The essential guide to IT transformation

US gamers will again be the first to benefit from a Microsoft retail strategy. The Seattle-based software behemoth today announced plans to reduce the US price of its Xbox 360 HD DVD player by $20 (£9/€14), but failed to mention any similar cut for its European gamers.

The price drop, announced at the Comic-Con event in San Diego, means the estimated retail price of the console’s add-on will now be $179 (£87/€130), effective from 1 August. Microsoft claims the Xbox 360 HD DVD player is now the cheapest high definition player available, following the reduction.

While the cut may scarcely amount to the price of a few pints in the UK, it could cause further frustration for gamers over this side of the Pond. European gamers have been forced to wait until 24 August to get their hands on the forthcoming all-black Xbox Elite, despite the fact it has been on US shelves since 29 April.

Microsoft also announced that it will extend Toshiba’s “Perfect Offer” for five free HD DVDs from a selection of 15 titles - previously exclusive to those purchasing Toshiba HD DVD players, to the Xbox 360 HD DVD player.

These two announcements may help increase the popularity of HD DVDs amongst consumers, strengthening the format’s standing in the ongoing HD DVD Vs Blu-ray high definition format war.

Earlier this month the HD DVD Promotion Group announced that Toshiba HD DVD players accounted for 74 per cent of European sales of next-gen optical disc players, although sales figures were not mentioned. However, the HD DVD promotion group did say that more than 500,000 HD DVD players and Xbox 360 drives have been sold worldwide.

Boost IT visibility and business value

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
Leak: Intel readies next round of NUC
Cheap boxen to get a refresh
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?