Feeds

US price cut for Xbox 360 HD DVD player

European gamers hard done by yet again

High performance access to file storage

US gamers will again be the first to benefit from a Microsoft retail strategy. The Seattle-based software behemoth today announced plans to reduce the US price of its Xbox 360 HD DVD player by $20 (£9/€14), but failed to mention any similar cut for its European gamers.

The price drop, announced at the Comic-Con event in San Diego, means the estimated retail price of the console’s add-on will now be $179 (£87/€130), effective from 1 August. Microsoft claims the Xbox 360 HD DVD player is now the cheapest high definition player available, following the reduction.

While the cut may scarcely amount to the price of a few pints in the UK, it could cause further frustration for gamers over this side of the Pond. European gamers have been forced to wait until 24 August to get their hands on the forthcoming all-black Xbox Elite, despite the fact it has been on US shelves since 29 April.

Microsoft also announced that it will extend Toshiba’s “Perfect Offer” for five free HD DVDs from a selection of 15 titles - previously exclusive to those purchasing Toshiba HD DVD players, to the Xbox 360 HD DVD player.

These two announcements may help increase the popularity of HD DVDs amongst consumers, strengthening the format’s standing in the ongoing HD DVD Vs Blu-ray high definition format war.

Earlier this month the HD DVD Promotion Group announced that Toshiba HD DVD players accounted for 74 per cent of European sales of next-gen optical disc players, although sales figures were not mentioned. However, the HD DVD promotion group did say that more than 500,000 HD DVD players and Xbox 360 drives have been sold worldwide.

High performance access to file storage

More from The Register

next story
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
Gimme a high S5: Samsung Galaxy S5 puts substance over style
Biometrics and kid-friendly mode in back-to-basics blockbuster
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.