Feeds

US price cut for Xbox 360 HD DVD player

European gamers hard done by yet again

The Power of One Brief: Top reasons to choose HP BladeSystem

US gamers will again be the first to benefit from a Microsoft retail strategy. The Seattle-based software behemoth today announced plans to reduce the US price of its Xbox 360 HD DVD player by $20 (£9/€14), but failed to mention any similar cut for its European gamers.

The price drop, announced at the Comic-Con event in San Diego, means the estimated retail price of the console’s add-on will now be $179 (£87/€130), effective from 1 August. Microsoft claims the Xbox 360 HD DVD player is now the cheapest high definition player available, following the reduction.

While the cut may scarcely amount to the price of a few pints in the UK, it could cause further frustration for gamers over this side of the Pond. European gamers have been forced to wait until 24 August to get their hands on the forthcoming all-black Xbox Elite, despite the fact it has been on US shelves since 29 April.

Microsoft also announced that it will extend Toshiba’s “Perfect Offer” for five free HD DVDs from a selection of 15 titles - previously exclusive to those purchasing Toshiba HD DVD players, to the Xbox 360 HD DVD player.

These two announcements may help increase the popularity of HD DVDs amongst consumers, strengthening the format’s standing in the ongoing HD DVD Vs Blu-ray high definition format war.

Earlier this month the HD DVD Promotion Group announced that Toshiba HD DVD players accounted for 74 per cent of European sales of next-gen optical disc players, although sales figures were not mentioned. However, the HD DVD promotion group did say that more than 500,000 HD DVD players and Xbox 360 drives have been sold worldwide.

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
Report: American tech firms charge Britons a thumping nationality tax
Without representation, too. Time for a Boston (Lincs) Macbook Party?
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.