Feeds

Microsoft challenges Google with uber search center

Dreams the impossible dream

Beginner's guide to SSL certificates

Microsoft has realized that efforts to rig its online search traffic can only go so far. After using bribes to boost queries on its Live Search engine, the Redmond outfit has decided that it's also a good idea to beef up the engine's architecture, announcing a brand new research center dedicated entirely to search and ad technologies. Set up under the aegis of Microsoft Research, the new Internet Services Research Center (ISRC) will "work closely with MSN and other product groups across the company."

“We’re building an even tighter bridge between researchers and product teams,” said Rick Rashid, who oversees Microsoft Research, the company's worldwide R&D operation. “The ISRC represents a new model for moving technologies quickly from research projects to improved products and services.” The new center will be lead by Harry Shum, former chief scientist of the Microsoft's search and advertising platform group.

The move comes after rumors that the company was building some sort of mega-search team in Google's backyard. The ISRC may have been the inspiration for these rumors, but according to a Microsoft spokesperson, the center will be based in Redmond. However, the company did acknowledge that there would be additional teams in "Silicon Valley" and China.

Where is the Windows Live Search group located? The company won't tell us. "With regards to the location of the Windows Live Search development," the spokesperson said. "We have no information to share." We're banking on Mountain View. It's easier to steal world-class search talent if you're in Mountain View.

According to the latest numbers from research firm comScore, Microsoft handles only 13.2 per cent of all web searches in the U.S., compared to Google's 45.5 per cent. Meanwhile, comScore competitor Nielsen/NetRatings puts Google's market share closer to 60 per cent - and rising. Microsoft has a mountain to climb, but it seems intent on climbing it.

At today's Microsoft analyst summit, CEO Steve Baller said that Microsoft was on its way to becoming an ad powerhouse - and a big part of that involves search.®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.