Feeds

Microsoft in ads deal with Digg.com

Goodbye Google ads

Top 5 reasons to deploy VMware with Tegile

Microsoft and news sharing site Digg have signed a three-year deal that will see the software giant manage advertising on Digg.com.

The text-based Google advertising that currently appears on Digg is due to be replaced in the coming weeks. Digg says it gets over 17 million unique monthly visitors.

"As the Digg audience continues to grow and diversify, we believe that this initiative with Microsoft, and the resources that it provides, will enable us to focus less on developing an advertising infrastructure and more on developing new and innovative features for the site," commented Digg CEO Jay Adelson.

The new agreement follows Microsoft obtaining the right to sell and provide advertising for social networking site Facebook last August. Financial terms were not disclosed on this latest deal.

Federated Media, the current advertising agent for Digg, is to continue to work with the site in collaboration with Microsoft.

"It's no secret that Digg is the kind of property - like Facebook - that was bound to get the attention of the Big Guys as they continue to play an ever more fascinating game of internet chess. That's why I'm even more pleased that FM is continuing to work with Digg and with Microsoft to further Digg's goals," said John Battelle, Federated Media's founder, chairman, and CEO.

In other news, Microsoft has also announced that its games advertising division Massive Inc has secured the contract for the display of adverts on some of the top games from publisher EA.

The five games - mostly popular US sports titles - are Madden NFL 08, Nascar 08, NHL 08, skateboarding game Skate, and Tiger Woods PGA Tour 08.

At the time Microsoft bought Massive last year, the Wall Street Journal reported the deal was worth between $200m to $400m. No financial details of the EA deal have been released.

© 2007 ENN

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
BIG FAT Lies: Porky Pies about obesity
What really shortens lives? Reading this sort of crap in the papers
Be real, Apple: In-app goodie grab games AREN'T FREE – EU
Cupertino stands down after Euro legal threats
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?