Feeds

AMD says virtualisation will win SMB hearts

Uses Barcelona as chat up line

Security for virtualized datacentres

AMD is extolling the virtues of virtualisation for small businesses (SMBs).

The chipmaker said today it hopes to step up its presence in the SMB space within the next 18 months as it brings Barcelona – the firm's four-core version of the Opteron server chip – to market.

It said the best way to do that was through responding to the growing shouts and screams coming from the little guys who see virtualisation, alongside power efficiency, as key issues driving their business needs.

To underline its interest in the SMB space, AMD has kicked off a new strategy named Common Core, aimed at "simplifying systems management".

Opteron product manager Steve Demski claimed that, in contrast to arch-rival Intel, AMD offered a more "stable, consistent roadmap".

He said: "We aren't churning through our OEM product lines as quickly as our competitor does. It makes it from a business standpoint easier for them to support their lifecycles so it's more like a three-year longevity."

The firm also proudly touted its "same socket infrastructure", which it reckoned could help reduce costs and disruption for companies not wanting to upgrade all hardware each time a new chip hits the market.

However, Demski pointed out: "One of the drawbacks with this approach is that people tend to look at us as less innovative."

The chipmaker also confirmed that Supermicro will be releasing a 4P blade platform in the final quarter of this year.

It will be shipping 1.9GHz and 2.0GHz versions of its four-core processor to system builders in August, with the product line hitting the channel and disties sometime in September.

Unsurprisingly, given AMDs recent hammering in what has effectively been a two-horse race with Intel, Demski defended the firm's market position, and said: "We believe that we are delivering just the same level of innovation but we are doing it within an infrastructure that is a little bit more customer friendly." ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.