Feeds

AMD says virtualisation will win SMB hearts

Uses Barcelona as chat up line

Boost IT visibility and business value

AMD is extolling the virtues of virtualisation for small businesses (SMBs).

The chipmaker said today it hopes to step up its presence in the SMB space within the next 18 months as it brings Barcelona – the firm's four-core version of the Opteron server chip – to market.

It said the best way to do that was through responding to the growing shouts and screams coming from the little guys who see virtualisation, alongside power efficiency, as key issues driving their business needs.

To underline its interest in the SMB space, AMD has kicked off a new strategy named Common Core, aimed at "simplifying systems management".

Opteron product manager Steve Demski claimed that, in contrast to arch-rival Intel, AMD offered a more "stable, consistent roadmap".

He said: "We aren't churning through our OEM product lines as quickly as our competitor does. It makes it from a business standpoint easier for them to support their lifecycles so it's more like a three-year longevity."

The firm also proudly touted its "same socket infrastructure", which it reckoned could help reduce costs and disruption for companies not wanting to upgrade all hardware each time a new chip hits the market.

However, Demski pointed out: "One of the drawbacks with this approach is that people tend to look at us as less innovative."

The chipmaker also confirmed that Supermicro will be releasing a 4P blade platform in the final quarter of this year.

It will be shipping 1.9GHz and 2.0GHz versions of its four-core processor to system builders in August, with the product line hitting the channel and disties sometime in September.

Unsurprisingly, given AMDs recent hammering in what has effectively been a two-horse race with Intel, Demski defended the firm's market position, and said: "We believe that we are delivering just the same level of innovation but we are doing it within an infrastructure that is a little bit more customer friendly." ®

Build a business case: developing custom apps

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.