Feeds

AMD says virtualisation will win SMB hearts

Uses Barcelona as chat up line

Reducing the cost and complexity of web vulnerability management

AMD is extolling the virtues of virtualisation for small businesses (SMBs).

The chipmaker said today it hopes to step up its presence in the SMB space within the next 18 months as it brings Barcelona – the firm's four-core version of the Opteron server chip – to market.

It said the best way to do that was through responding to the growing shouts and screams coming from the little guys who see virtualisation, alongside power efficiency, as key issues driving their business needs.

To underline its interest in the SMB space, AMD has kicked off a new strategy named Common Core, aimed at "simplifying systems management".

Opteron product manager Steve Demski claimed that, in contrast to arch-rival Intel, AMD offered a more "stable, consistent roadmap".

He said: "We aren't churning through our OEM product lines as quickly as our competitor does. It makes it from a business standpoint easier for them to support their lifecycles so it's more like a three-year longevity."

The firm also proudly touted its "same socket infrastructure", which it reckoned could help reduce costs and disruption for companies not wanting to upgrade all hardware each time a new chip hits the market.

However, Demski pointed out: "One of the drawbacks with this approach is that people tend to look at us as less innovative."

The chipmaker also confirmed that Supermicro will be releasing a 4P blade platform in the final quarter of this year.

It will be shipping 1.9GHz and 2.0GHz versions of its four-core processor to system builders in August, with the product line hitting the channel and disties sometime in September.

Unsurprisingly, given AMDs recent hammering in what has effectively been a two-horse race with Intel, Demski defended the firm's market position, and said: "We believe that we are delivering just the same level of innovation but we are doing it within an infrastructure that is a little bit more customer friendly." ®

The next step in data security

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Why Oracle CEO Larry Ellison had to go ... Except he hasn't
Silicon Valley's veteran seadog in piratical Putin impression
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.