Feeds

AMD says virtualisation will win SMB hearts

Uses Barcelona as chat up line

Designing a Defense for Mobile Applications

AMD is extolling the virtues of virtualisation for small businesses (SMBs).

The chipmaker said today it hopes to step up its presence in the SMB space within the next 18 months as it brings Barcelona – the firm's four-core version of the Opteron server chip – to market.

It said the best way to do that was through responding to the growing shouts and screams coming from the little guys who see virtualisation, alongside power efficiency, as key issues driving their business needs.

To underline its interest in the SMB space, AMD has kicked off a new strategy named Common Core, aimed at "simplifying systems management".

Opteron product manager Steve Demski claimed that, in contrast to arch-rival Intel, AMD offered a more "stable, consistent roadmap".

He said: "We aren't churning through our OEM product lines as quickly as our competitor does. It makes it from a business standpoint easier for them to support their lifecycles so it's more like a three-year longevity."

The firm also proudly touted its "same socket infrastructure", which it reckoned could help reduce costs and disruption for companies not wanting to upgrade all hardware each time a new chip hits the market.

However, Demski pointed out: "One of the drawbacks with this approach is that people tend to look at us as less innovative."

The chipmaker also confirmed that Supermicro will be releasing a 4P blade platform in the final quarter of this year.

It will be shipping 1.9GHz and 2.0GHz versions of its four-core processor to system builders in August, with the product line hitting the channel and disties sometime in September.

Unsurprisingly, given AMDs recent hammering in what has effectively been a two-horse race with Intel, Demski defended the firm's market position, and said: "We believe that we are delivering just the same level of innovation but we are doing it within an infrastructure that is a little bit more customer friendly." ®

Boost IT visibility and business value

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Nadella: Apps must run on ALL WINDOWS – on PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
HP and Microsoft prove it again: Big Business Doesn't Create Jobs
SMEs get lip service - what they need is dinner at the Club
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.