Sony claims price-driven PS3 sales hike
Up 135 per cent, apparently
Sony has claimed that PS3 sales in North America have jumped 135 per cent since it brought the price of the 60GB console down to $499 two weeks ago.
The increase comes from sales of the console through Sony's five biggest retail customers, though it doesn't appear to have said whether or not there was a proportionate fall in sales through the rest of its retail channel.
Nor did it quantify the size of the increase. After all, growing sales by 135 per cent when you were only selling ten units before means you've only gone up to 23.5 units.
Not that Sony's PS3 sales are that small, but you get the point. Still, market watcher NPD has said June's US PS3 sales were up 21 per cent on the previous month's total to around 99,220 units. A 135 per cent increase takes the total to more than 233,167.
However, rather than take Sony's word for it, we'll wait for NPD's July figures, which will show whether Sony's gains have come at the expense of Microsoft and Nintendo - or that these companies have seen similar end-of-term sales jumps.
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COMMENTS
free market my arse
@Michael
nice justification of the free market. I agree corps should be allowed to price as they like. I should also be allowed to buy where I like. The corps love protectionism when its in their favour otherwise why can't i buy and use a PS3 from the US? i could buy it there, pay the import duty and still save a fortune. So if you can see over the mountain-mega-mcburger thats apparently narrowing your vision, people aren't complaining about a fair price, its the distorted artificial practises that stop us getting one...
and it's not just the UK. and if you think the whole world has penis envy about the states doesn't that in fact make the states a giant prick?
cost of a ps3 vs xbox 360...
I love how people believe that the ps3 is so much more expensive then the xbox 360. In reality the 360 has turned out to be WAY more expensive then the ps3, even at the old price point.
Lets look at the costs of the two before the price cut, the ps3 in Canada was being sold for 699$. What did you get with that? A 60GB HDD, 1 controler and a blue ray drive along with a head unit that could give you 1080p. Now with the xbox 360 what do you pay for, the elite unit is $549, what do you get with? You get a controller, and a 120GB HDD and HDMI connection, but wait no HD drive??? ok the HD drive costs you an additional 199$, so now your total is 748$? How did the xbox become the cheaper of the two? Oh maybe HDD space, that would make up for the extra 49$. Still though doesn't it look like they are equally priced?
Well lets go back to the people that rushed out to get there xbox 360 when it was first released, anyone remember what they payed? Lets be nice and say they payed what the premium core system is worth today, 499$. What do they get, 20GB HDD, one controller, sweet. However now the PS3 comes out and it has a 60GB HDD, so you can buy the 120GB HDD for the older xbox for 200$, oh and lets not forget the 199$ hd-drive, so now we are up to what about 800$? Oh wait this person can't get true 1080p, so lets see what would it take him to get that....oh yea he has to scrap his xbox and buy an elite for 549$, but they don't need that 120GB hdd now because it comes with the elite. So take off the 200$. So this persons full cost is 499+549+199=1247$. Hmmm looks like the ps3 was cheaper all along, and microshaft is living up to there name, and they shaft people left right and center without them knowing it.
RE: UK Sales?
By keeping the prices high in the UK, we fund the price cut in USA.
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