Feeds

American women prefer weather to sport

US spends more on mobile content

Internet Security Threat Report 2014

American women like surfing for weather, while men prefer searching for sports news, according to an analysis of mobile data usage in the US and EU.

In a study of the habits of 70,649 Americans and 33,810 Europeans over a three month period, M:Metrics found that both sexes access news as their second priority.

It's not all fun, though. In the US, 5.2 per cent of mobile phone users are checking their work email on the move, compared to 3.8 per cent in the UK. The Spanish are most keen to stay in touch with the office with 5.7 per cent of them logging on, while only 2.2 per cent of the French bother to download their work mail.

The UK leads the field in messaging with 86.7 per cent of UK users sending text messages, compared to only 41.1 per cent of Americans - though the US is catching up fast. The Spanish seem to have got the hang of MMS, with 30.7 per cent of them exchanging pictures, though the UK is only a point or two behind.

Surprisingly, when it comes to buying content, it's the 3.1 per cent of Americans who lead the pack, with the Italians coming in at 2.5 per cent, and the rest trailing far behind.

The study also looked at the kind of content mobile users are browsing - though it excluded adult services, ringtone downloads, and gambling.

Woman are more likely to use their mobile to get maps or directions - with men presumably reluctant to admit they're lost even to a mobile phone - while in Europe weather slips below entertainment news in the female priorities. ®

Business security measures using SSL

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.