Feeds

Add a dash of Wi-Fi and sprinkle with data services

How do you concoct the right mobile services mix?

  • alert
  • submit to reddit

The Power of One Infographic

With such a range of potential options in terms of devices and functions, one could say we are spoilt for choice. Or is it a Hobson's choice – plenty of options, but none really cut the mustard?

When we asked you this question in our recent survey, the jury looked very much to be out, with responses equally spread across the board. When we took things down a level, however, some clear groupings became visible: notably, between the two groups of laptop lovers and PDA pundits.

Taking notebook users first, virtually all (95 per cent) specified some kind of need for mobile access. We can take that with a pinch of salt perhaps – those that weren't that interested may have been less inclined to fill in the survey (or perhaps they couldn't work out a way to get to it).

Of this proportion, however, about a quarter indicated they were quite happy with their cellular-only access, and a slightly smaller proportion said they were content for Wi-Fi connectivity from hotspots alone.

With barely a pause to note the implication – that high-speed cellular access is ahead of Wi-Fi in the stakes – it doesn't take a mathematician to surmise that the remainder, roughly half, see both cellular and Wi-Fi access as required elements in the ideal mobile package (mathematicians would surmise 48.45 per cent, for what it's worth).

Meanwhile, we have the handheld community. For this group the differences were even more pronounced – respondents requiring only one kind of access were less than 30 per cent, meaning that over two-thirds required some kind of combination of functions. Of these:

  • Sixteen per cent wanted to use data services on the handheld, and have Wi-Fi for their notebook,
  • Sixteen per cent wanted to use data services on the handheld, and have cellular access for their notebook,
  • Twenty-nine per cent wanted all three – handheld data and cellular/Wi-Fi on the notebook.

What this tells us is, while it is difficult to come up with a one size fits all, there's a clear desire to combine services into a single package. Equally, and as we have seen in the comments to previous articles in this series, is that mobile users fall into these two, very distinct camps.

This could be for reasons of "user provenance" – once a computer user, always a computer user and vice versa – or it could be down to usage scenarios. Perhaps road warriors, sales execs and service engineers only have minutes to grab those messages and move on, whereas roving project managers can afford a more sedentary existence.

We'll be picking this thread up in the coming weeks. ®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Orange spent weekend spamming customers with TXTs
Zero, not infinity, is the Magic Number customers want
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
NBN Co execs: No FTTN product until 2015
Faster? Not yet. Cheaper? No data
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.