Feeds

Taser markets electric cattleprod gun to the laydeez

Available in shocking pink, naturally

Internet Security Threat Report 2014

It's well known that if you want to sell women stuff, it needs to be pink. There's just something about the colour that triggers a possessive lust in their illogical minds, forcing them to buy things. Apparently.

pink taser

Taser C2: the handbag just got more dangerous.

The pink girly-marketing phenomenon is already established, but today it crossed a new frontier.

Taser, maker of electric cattleprod-dart stunguns to the world's police forces, yesterday began shipments of the "highly anticipated C2 Personal Protector".

The company is making a strong push to sell this to all those girls out there who don't like nasty guns, riot gas, telescopic truncheons, or suchlike boy's toys; but who still want to be able to leave annoying people thrashing and sizzling in the dirt, Dark-Jedi style.

The C2 boasts a "non-gun design" which is "light, sleek, hand-held... can fit in a pocket or a purse." It's available in "four designer colours: Black Pearl, Titanium Silver, Electric Blue, and" - of course - "Metallic Pink."

"We designed the Taser™ C2 by listening to our customers," said Kathy Hanrahan, president of Taser. This seems a bit odd, as her customers at the moment are mainly coppers looking for an alternative to shooting people.

"Our focus since 1998 has primarily been in the law enforcement arena," admits Hanrahan. "However, over the past year our engineers were able to provide our technology for consumer self defense at an affordable price."

Base price is $300 - a trifling sum, no doubt, to see a tiresome boyfriend's skeleton flashing on and off through his skin.

"I will control my own destiny," says the Taser C2 webpage. "In today's world, maintaining self confidence involves the need for self protection. For independent, self-reliant women, the TASER™ C2 is an effective protection device that fits any lifestyle ... Buy Now."

My own destiny - pink taser billboard

And if you get in my way I will electrocute you.

"It is a woman's product," Ms Hanrahan told the New York Times, which obligingly filed its writeup in the "Fashion and Style" section.

Opinion at Vulture Towers was divided. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Criticism of Uber's journo-Data Analytics plan is an Attack on DIGITAL FREEDOM
First they came for Emil – and I'm damn well SPEAKING OUT
'It is comforting to know where your data centres are.' UK.GOV does NOT
Plus: Anons are 'wannabes', KKK says, before being pwned
Google's whois results say it's a lousy smut searcher
Run whois google.com or whois microsoft.com. We dare you, you PIG◙◙◙◙ER
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
prev story

Whitepapers

Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
The total economic impact of Druva inSync
Examining the ROI enterprises may realize by implementing inSync, as they look to improve backup and recovery of endpoint data in a cost-effective manner.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.