Feeds

Dell parks notebook in Carphone Warehouse

Jumps directly into the channel

The essential guide to IT transformation

Dell’s channel tyre-kicking stepped up a gear this week when it emerged that Carphone Warehouse is offering one of the vendor’s laptops as part of a broadband deal.

CPW is tempting customers onto its AOL Broadband service with the offer of a free Dell Inspiron laptop, and wireless router. All customers have to do it sign up to a 24 month contract at £19.99 a month.

A quick skim of Dell’s website throws up a similar PC priced at £399, but no mention of the Carphone promotion. Neither company were around this morning to elaborate on what other promotions may be in the pipeline.

According to the Wall Street Journal, customers will get a voucher for the free laptop, and will be able to upgrade to swankier models if they wish. The firms are still debating who will actually hold the stock when the deal goes live in September.

After a rather nasty few years, which have seen it lose both the number one PC spot and quite a lot of senior executives, Dell has recently succumbed to self-doubt, and been re-examining its (proclaimed) direct only business model.

Industry watchers have long questioned how it could expand its share in the SMB and consumer markets, not to mention emerging markets, while religiously sticking to the direct only model.

In May, Michael Dell admitted, "we have not done as much in the channel as we probably should have - certainly not as much as we could have. So now we're going after it."

This was swiftly followed up by confirmation that it was considering a channel program in Europe.

In practice, this has meant tie-ups with Walmart and BestBuy in the US, and the insistence that it already works with resellers in Eastern Europe.

In fact, the company has always worked with VARs, but chose not to advertise the fact. And, from the VARs’ point of view, Dell had a tendency to blow hot and cold.

However, its corporate mid-life crisis seems to have prompted it to woo the channel anew, in the corporate equivalent of a straying spouse croaking “You Were Always on my Mind.” ®

Boost IT visibility and business value

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?