Feeds

Dell parks notebook in Carphone Warehouse

Jumps directly into the channel

Intelligent flash storage arrays

Dell’s channel tyre-kicking stepped up a gear this week when it emerged that Carphone Warehouse is offering one of the vendor’s laptops as part of a broadband deal.

CPW is tempting customers onto its AOL Broadband service with the offer of a free Dell Inspiron laptop, and wireless router. All customers have to do it sign up to a 24 month contract at £19.99 a month.

A quick skim of Dell’s website throws up a similar PC priced at £399, but no mention of the Carphone promotion. Neither company were around this morning to elaborate on what other promotions may be in the pipeline.

According to the Wall Street Journal, customers will get a voucher for the free laptop, and will be able to upgrade to swankier models if they wish. The firms are still debating who will actually hold the stock when the deal goes live in September.

After a rather nasty few years, which have seen it lose both the number one PC spot and quite a lot of senior executives, Dell has recently succumbed to self-doubt, and been re-examining its (proclaimed) direct only business model.

Industry watchers have long questioned how it could expand its share in the SMB and consumer markets, not to mention emerging markets, while religiously sticking to the direct only model.

In May, Michael Dell admitted, "we have not done as much in the channel as we probably should have - certainly not as much as we could have. So now we're going after it."

This was swiftly followed up by confirmation that it was considering a channel program in Europe.

In practice, this has meant tie-ups with Walmart and BestBuy in the US, and the insistence that it already works with resellers in Eastern Europe.

In fact, the company has always worked with VARs, but chose not to advertise the fact. And, from the VARs’ point of view, Dell had a tendency to blow hot and cold.

However, its corporate mid-life crisis seems to have prompted it to woo the channel anew, in the corporate equivalent of a straying spouse croaking “You Were Always on my Mind.” ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Heyyy! NICE e-bracelet you've got there ... SHAME if someone were to SUBPOENA it
Court pops open cans of worms and whup-ass in Fitbit case
SLURP! Flick your TONGUE around our LOLLIPOP – Google
Android 5 is coming – IF you're lucky enough to have the right gadget
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
VINYL is BACK and you can thank Sonos for that
The format that wouldn’t die is officially in remission
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The hidden costs of self-signed SSL certificates
Exploring the true TCO for self-signed SSL certificates, including a side-by-side comparison of a self-signed architecture versus working with a third-party SSL vendor.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.