Feeds

Salesforce.com names Apex ship date amid growth concerns

Class libraries in, execs out

High performance access to file storage

Salesforce.com will next month release its Apex programming language to developers hungry to mash-up web-based business applications with its "platform in the sky" and to reassure investors anxious about growth.

Silicon Valley's software-as-services (SaaS) poster child said it will launch the highly anticipated, Java-like meta Apex language along with the twenty third update to its customer relationship (CRM) management suite, Summer 07.

Unveiled in January, Apex consists of a set of Java class libraries and can be accessed with SOAP and XML through a web services API or AJAX toolkit. Apex can make outgoing calls to third-parties' web applications that also expose web services APIs, like Google Docs and Spreadsheets. Getting in early on Apex is Adobe, who in April partnered with Salesforce.com to announce a Flex Toolkit for Apex.

Chief executive Mark Benioff said Apex would create a platform-as-a-service, "revolutionizing how customers build and deploy apps. Customers can write code that runs on our servers - it's programming without software."

Apex comes, though, amid doubts on Wall St over Salesforce.com's ability to grow and return a profit having already notched up 32,000 customers in seven years with big names including ABN AMRO and Sprint Nextel, and over the ability of new activities like Apex and content management to generate cash.

Investors are also unsettled by the prospect of looming competition from Microsoft and SAP, with Dynamics Live CRM and A1S, and Salesforce.com's decision to invest heavily in building an enterprise sales team to move into these companies' core, enterprise customer base.

Concerns have not been eased by a rapid succession of losses in management, which are being seen as an indication something's wrong inside the company.

Rene Bonvaine, senior vice president and general manager of AppExchange and developer marketing, quit Salesforce.com after just four months to become Serena Software's senior vice president of worldwide marketing. AppExchange is the marketplace Salesforce.com believes will help it establish an ecosystem of partners, building application add-ins for its platform using Apex.

Within the last few weeks, the president of finance and chief accounting officer Bill Dews has resigned after just nine months, having joined from Hyperion, along with the company's director of treasury. Salesforce.com said Dews left for personal reasons, but would not comment on other departures.

Salesforce.com is optimistic Apex will attract partners and, therefore paying customers, by taking the underlying CRM platform into new, non-CRM areas.

Summer 07 will feature the ability to deploy multiple sandboxes so businesses can test and develop multiple applications in a secure and isolated environment. Also coming is On-Demand Intelligent Workflow, which will let developers build rules for their applications, tailoring software services to individual customer and vertical sector business needs - potentially helping stimulate the partner market.®

High performance access to file storage

More from The Register

next story
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
Android engineer: We DIDN'T copy Apple OR follow Samsung's orders
Veep testifies for Samsung during Apple patent trial
OpenSSL Heartbleed: Bloody nose for open-source bleeding hearts
Bloke behind the cockup says not enough people are helping crucial crypto project
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Windows XP still has 27 per cent market share on its deathbed
Windows 7 making some gains on XP Death Day
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
US taxman blows Win XP deadline, must now spend millions on custom support
Gov't IT likened to 'a Model T with a lot of things on top of it'
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.