Feeds

Mobile websites fail to satisfy users

If you can't buy stuff, is it really m-commerce?

Security for virtualized datacentres

E-commerce sites are putting their future success at risk by failing to offer users the ability to buy through their mobile websites, a new study has revealed.

The Strategy Analytics Wireless Media Lab looked at e-commerce sites eBay, lastminute.com, and Odeon Cinema and the mobile offerings they put forward. It found that mobile customers wanted to be able to buy through their handsets, something some companies overlook.

The e-commerce giants' mobile offerings paled in comparison to their fixed internet sites, with the lack of payment facilities being a major bugbear for users. The report found that users were extremely dissatisfied with some of the sites, and expected to be able to buy content from lastminute.com and Odeon Cinema, or bid for items on eBay through its mobile portal.

In contrast, Amazon and iTunes were the most sought-after mobile e-commerce sites.

"Consumers were profoundly dissatisfied with the concept of only using the m-commerce sites for research and pre-purchase evaluation," said Paul Brown, senior analyst, user experience research.

"Participants were surprised and disappointed that when using the lastminute.com mobile portal they could search for flights and vacations but could not purchase either tickets or trips."

The analysts said to be successful, mobile commerce sites needed to offer users the core features they associate with the brand.

"In order to ignite m-commerce transactions, m-commerce sites must offer efficient search engines, the ability to customise results and assurance of secure transactions," said David Kerr, vice president of the Global Wireless Practice.

There have been moves in this area in recent months, with credit card firm Visa announcing in March that it was pushing for closer collaboration between the wireless internet and credit card industries. The payments company has even invested in the Dublin-based dotMobi domain registry and has launched a mobile phone platform.

© 2007 ENN

Intelligent flash storage arrays

More from The Register

next story
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.