Feeds

Congress sniffing Google-DoubleClick deal

As FTC probe continues...

Internet Security Threat Report 2014

The FTC inquiry was a just a start. In the coming weeks, Google will also face a pair of congressional investigations into its proposed $3.1bn merger with online ad company DoubleClick - one in the House and one in the Senate.

Microsoft and Yahoo! will be pleased - up to a point. A Senate subcommittee plans to scrutinize consolidation across the online ad industry, The New York Times reports. Microsoft recently agreed to purchase aQuantive, a DoubleClick competitor, and just last week, Yahoo! finalized its acquisition of RightMedia, another online ad firm.

In a recent letter to the Federal Trade Commission, Congressman Bobby L. Rush - chairman of the House Subcommittee on Commerce, Trade, and Consumer Protection - asked for a private briefing on the FTC's ongoing investigation of the Google-DoubleClick deal, saying that he intends to hold a hearing on the proposed acquisition.

“There is widespread concern about the proposed merger between Google and DoubleClick that the Federal Trade Commission (FTC) currently is reviewing," Rush said in his letter to FTC chair Deborah Majoras. "Concerns have focused not only on the implications for competition – in online advertising and other possibly affected markets – but also on the potentially enormous impact on consumer privacy."

Meanwhile, The New York Times claims that a subcommittee of the Senate Judiciary Committee is planning a similar hearing, citing "a source familiar with the hearing." But this investigation will have a broader scope, looking at other online ad mergers.

When Google announced its DoubleClick deal this spring, several companies - most notably Microsoft - questioned whether the merger would inhibit competition in the online ad industry and endanger end-user privacy. You could call it a case of sour grapes - evidently, Microsoft put in its own bid for DoubleClick - but various privacy groups complained as well, and the FTC continues to examine the deal. The commission also investigated the Microsoft and Yahoo! mergers, before rubber-stamping both.®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.