Feeds

AmAze hopes to amaze with free mobile route planning

Sponsored directions and mapping

Top three mobile application threats

AmAze put itself on the map today with the UK launch of a service providing GPS-integrated route planning and directions, as well as satellite imagery and worldwide maps.

It is funded entirely by advertising and sponsorship.

Run by LocatioNet, the service uses a Java application to display maps and photographs on a wide variety of mobile phones, as well as picking up location information from in-built (or Bluetooth-connected) GPS equipment.

Compared to Google Mobile Maps, which is equally free and Java-based, AmAze has much prettier maps - using colour for geographic features, but lacks the universal satellite imagery Google has access to.

AmAze also doesn't yet have the breadth of local services from which you can search, but the integration with GPS equipment, and spoken directions, are killer features for anyone intending to use the application while driving.

LocatioNet president Ofer Tziperman said its intention is to include "everything Google provides, plus a little bit more", with more local services information and even weather information coming soon.

LocatioNet said advertisements will only appear while data is being downloaded, and while the application itself is loading, though it remains to be seen if advertisers are interested enough to make the service profitable.

Right now there are no advertisements, so the service is truly free and worth downloading - even just for comparison purposes. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.