Feeds

AmAze hopes to amaze with free mobile route planning

Sponsored directions and mapping

Eight steps to building an HP BladeSystem

AmAze put itself on the map today with the UK launch of a service providing GPS-integrated route planning and directions, as well as satellite imagery and worldwide maps.

It is funded entirely by advertising and sponsorship.

Run by LocatioNet, the service uses a Java application to display maps and photographs on a wide variety of mobile phones, as well as picking up location information from in-built (or Bluetooth-connected) GPS equipment.

Compared to Google Mobile Maps, which is equally free and Java-based, AmAze has much prettier maps - using colour for geographic features, but lacks the universal satellite imagery Google has access to.

AmAze also doesn't yet have the breadth of local services from which you can search, but the integration with GPS equipment, and spoken directions, are killer features for anyone intending to use the application while driving.

LocatioNet president Ofer Tziperman said its intention is to include "everything Google provides, plus a little bit more", with more local services information and even weather information coming soon.

LocatioNet said advertisements will only appear while data is being downloaded, and while the application itself is loading, though it remains to be seen if advertisers are interested enough to make the service profitable.

Right now there are no advertisements, so the service is truly free and worth downloading - even just for comparison purposes. ®

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.