Feeds

AmAze hopes to amaze with free mobile route planning

Sponsored directions and mapping

Beginner's guide to SSL certificates

AmAze put itself on the map today with the UK launch of a service providing GPS-integrated route planning and directions, as well as satellite imagery and worldwide maps.

It is funded entirely by advertising and sponsorship.

Run by LocatioNet, the service uses a Java application to display maps and photographs on a wide variety of mobile phones, as well as picking up location information from in-built (or Bluetooth-connected) GPS equipment.

Compared to Google Mobile Maps, which is equally free and Java-based, AmAze has much prettier maps - using colour for geographic features, but lacks the universal satellite imagery Google has access to.

AmAze also doesn't yet have the breadth of local services from which you can search, but the integration with GPS equipment, and spoken directions, are killer features for anyone intending to use the application while driving.

LocatioNet president Ofer Tziperman said its intention is to include "everything Google provides, plus a little bit more", with more local services information and even weather information coming soon.

LocatioNet said advertisements will only appear while data is being downloaded, and while the application itself is loading, though it remains to be seen if advertisers are interested enough to make the service profitable.

Right now there are no advertisements, so the service is truly free and worth downloading - even just for comparison purposes. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.