Feeds

Yahoo! buys Indian ad firm

Yes, there's still money to spend

Intelligent flash storage arrays

Yahoo!'s first quarter financial results may have been a tad disappointing, but that hasn't stopped Jerry Yang and the gang from acquiring a hefty stake in Indian internet advertising company Tyroo Media. The move comes less than a week after Yahoo! finalized its purchase of U.S.-based ad firm RightMedia, part of an ongoing battle with Google and Microsoft over online ad dollars.

Yahoo! has grabbed a 35 to 50 per cent stake in the Guragaon-based Tyroo, which runs a small business-centric ad network spanning roughly 1,200 sites, IDG News Service reports. With stock holders already up-in-arms over the company's financials, Yahoo! won't say how much it paid.

Interestingly enough, advertisers can run both graphical and text-based ads on the Tyroo network even if they don't have a web site - still a bit of luxury for subcontinent small businesses. Ads can drive consumers back to advertisers via email or SMS.

Yahoo! and Tyroo say they will remain separate businesses, but the companies have decided to link their ad platforms, so that advertisers can have easy access to both. Yahoo! launched its search-based ad operation in India late last year, and the acquisition of Tyroo lays the groundwork for Yahoo!'s upcoming Indian roll outs of its new search-based advertising platform, Panama, and RightMedia's graphical ad technologies.®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Microsoft to bake Skype into IE, without plugins
Redmond thinks the Object Real-Time Communications API for WebRTC is ready to roll
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
Mozilla: Spidermonkey ATE Apple's JavaScriptCore, THRASHED Google V8
Moz man claims the win on rivals' own benchmarks
Yes, Virginia, there IS a W3C HTML5 standard – as of now, that is
You asked for it! You begged for it! Then you gave up! And now it's HERE!
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Ubuntu 14.10 tries pulling a Steve Ballmer on cloudy offerings
Oi, Windows, centOS and openSUSE – behave, we're all friends here
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.