Feeds

Microsoft rigs Live Search traffic

The power of Dingbats

Providing a secure and efficient Helpdesk

Microsoft has successfully rigged its search traffic. The company recently introduced several online games than shamelessly bribe people to query its moribund Live Search Engine, and according to web research firm comScore, these games gave the engine a significant traffic boost last month.

In June, comScore says, Microsoft's share of the search market went up almost three points. That's a huge spike when you're struggling to maintain a 10 per cent share, and comScore claims the improvement was "due in large part to Live Search Club," the collection of online games Microsoft unveiled in May.

When users play games like Chicktionary, Dingbats, and Seekadoo, they automatically generate Live Search results. The more results they generate, the more points they win. And if they win enough points, they win prizes. Like a Microsoft Zune player. OK, it's not much of a bribe. But it's still a bribe.

And it's working. In the ever-important search market, Microsoft took a percentage point away from Google and a percentage point away from Yahoo!. According to comScore's latest study, Google controls 45.5 per cent of the market, Yahoo! 25.1, and Microsoft 13.2.

Hacker types have developed bots that can rack up points on Live Search Club - and search results - on their own, but comScore claims such cheating doesn't play into its studies. Microsoft confirms what comScore is seeing. "We attribute much of the spike to our ongoing marketing efforts around the Live Search Club," a spokesperson told The Register. "Games like Chicktionary are driving significant traffic to the site."

Is that something to be proud of?®

Reducing the cost and complexity of web vulnerability management

More from The Register

next story
'Windows 9' LEAK: Microsoft's playing catchup with Linux
Multiple desktops and live tiles in restored Start button star in new vids
Not appy with your Chromebook? Well now it can run Android apps
Google offers beta of tricky OS-inside-OS tech
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Greater dev access to iOS 8 will put us AT RISK from HACKERS
Knocking holes in Apple's walled garden could backfire, says securo-chap
NHS grows a NoSQL backbone and rips out its Oracle Spine
Open source? In the government? Ha ha! What, wait ...?
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.