Popbitch launches BB betting website
Odds aplenty for reality TV saddos to get their gambling kicks
Does anyone really care about who will win this years' UK version of Big Brother?
Well, apparently enough of you do to warrant a new website that combines the latest reality TV gossip with betting.
Popbet.com  blends reality TV show forums with detailed historical and current voting and betting odds about the housemates.
A Betfair link is provided for saddo reality TV fans to lay bets on evictions and winners.
Advertising revenue will be divvied up between Popbitch and ChickenDinner and each will also take a cut from bets placed on Betfair via the new website, according to The Guardian.
Although Popbet is currently knee-deep in Big Brother 8 shenanigans, it also has plans to extend its reach into other reality TV fare, including I'm A Celebrity Get Me Out Of Here! and X-Factor. Oh Goodie. ®