Feeds

HP launches 'virtual beauty consultant'

Paint by PC

Internet Security Threat Report 2014

HP Labs is launching new technology aimed at helping women find the right shade of make up to suit their skin tone.

The firm, which is better known for more conventional IT applications, has developed colour matching technology that could potentially change the way women buy cosmetics.

Using a digital camera, such as one found on a mobile phone, and a specific colour chart, women can consult with a computer to get tips on the best shade of make up for them. A picture is taken of the customer at a cosmetics counter holding the specific colour chart. This image is then fed into the store's computer and sent to special servers in Palo Alto in California.

The technology aims to account for difficulties caused by variations in in-store lighting by using the special colour chart as a means of comparison. The software then provides the customer with a recommended shade to suit their skin tone.

"HP's colour matching technology provides retailers and consumer goods companies with a new, fun way to interact with customers and promote their products," said Nina Bhatti, principal scientist, Digital Imaging and Printing Lab, HP Labs.

"For those who shop for cosmetics, this technology gives them a virtual beauty consultant in the palm of their hands."

HP is looking at partnering with cosmetics firms and retailers to make the technology available to consumers.

© 2007 ENN

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Docker's app containers are coming to Windows Server, says Microsoft
MS chases app deployment speeds already enjoyed by Linux devs
Intel, Cisco and co reveal PLANS to keep tabs on WORLD'S MACHINES
Connecting everything to everything... Er, good idea?
SDI wars: WTF is software defined infrastructure?
This time we play for ALL the marbles
'Urika': Cray unveils new 1,500-core big data crunching monster
6TB of DRAM, 38TB of SSD flash and 120TB of disk storage
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
Oracle hires former SAP exec for cloudy push
'We know Larry said cloud was gibberish, and insane, and idiotic, but...'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.