Feeds

Cloak and dagger Chinese firm tells Google to change its name

'That's all we ask'

Intelligent flash storage arrays

Google has been sued over its use of the name Google. A Chinese company recently filed suit with a court in Beijing, claiming its been inundated with phone calls because the search engine's Chinese name is far too similar to its own.

"We just want Google to change their commercial name," a spokesperson for Beijing Guge Science and Technology told Reuters. "We have already passed our demands on to Google...We will see what happens in court." Guge insists that Google is "harming its operations," as it continues to receive phone calls meant for the search engine.

It's a transliteration thing. The web giant's registered Chinese name is a transliteration of Google, and Guge claims that the same characters are used in its commercial name. Google is not listed in the Beijing telephone directory, so anyone trying to reach the search engine phones Guge instead - according to Guge.

Guge refused to give Reuters any information about its products or services, but it seems that the company's primary business model involves slapping suits on Google. According to Chinese media and advertising site Danwei, the Chinese language Beijing News is reporting that Guge opened for business one week after Google announced the name of its Chinese subsidiary. Guge claims its name was registered much earlier, but Google counters by saying that its papers were filed even earlier than that.

Google has had a tough time of it in China. Challenged by indigenous search engine Baidu, the Mountain View outfit has watched its Chinese market share shrink to a mere 25 per cent. According to the China Internet Marketing Network Information Center, Baidu's share now tops 62 per cent.®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Google opens Inbox – email for people too thick to handle email
Print this article out and give it to someone tech-y if you get stuck
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Redmond top man Satya Nadella: 'Microsoft LOVES Linux'
Open-source 'love' fairly runneth over at cloud event
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.