Feeds

Xbox 360 price set to crash?

Up to $80 off, analyst reckons

Intelligent flash storage arrays

Hot on the heels of Sony's recent $100 60GB PS3 price drop, gamers and industry analysts the world over are predicting that Microsoft will soon announce a cheaper Xbox 360.

Micheal Pachter, a Wedbush Morgan analyst who has gone on the record to predict a price drop, claimed that Microsoft will reduce the Xbox 360's prices across the range. He said this will see the Core and Premium models' prices both drop by $50 to $249 and $349, respectively, and the black Elite by $80 to $399.

One way Microsoft could achieve this is by reducing its production costs for the Xbox 360. It has been rumoured for some time that Microsoft is working on a cost-reduction project, codenamed Falcon. This could see the Xbox 360's core processor and graphics chip components swapped over to a 65nm production process from the larger 90nm process currently used for the console's chips.

This would allow the Xbox 360 to deliver the same level of performance, but with less heat as a byproduct, in turn allowing Microsoft to fit the console with a cheaper cooling system than it does at present.

Heat levels within the Xbox 360 have already caused Microsoft some substantial financial problems.

Of course, Microsoft has denied any potential price cuts for the console... just as Sony was doing mere days before announcing the $100 price reduction.

Earlier this week, Darren Huston, corporate vice president at Microsoft, said it had no plans to drop its prices in Japan, stating that the console's Japanese price is "very competitive". This despite the console's poor showing in the H1 2007 sales tally there.

Security for virtualized datacentres

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Apple spent just ONE DOLLAR beefing up the latest iPad Air 2
New iPads look a lot like the old one. There's a reason for that
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Microsoft fitness bands slapped on wrists: All YOUR HEALTH DATA are BELONG TO US
Wearable will deliver 'actionable insights for healthier living'
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
Amazon hopes FIRE STICK will light up its video service
We do streaming video? It seems we do...
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.