Feeds

Wanted: business model for free mobile network

Mobile classifieds to pay bills for Blyk

Top three mobile application threats

Blyk; the virtual mobile operator launching later this year with free calls and messaging, has revealed that mobile classifieds will make up a significant part of their income.

Mobile Entertainment reports comments from Jonathan MacDonald, sales director of Blyk: "There’s so much talk about mobile advertising, but it’s easy to overlook the potential of user-generated ads. Our system makes it easy for individuals to define and send ads to other users. I think they will – in big numbers."

The idea is that punters will be able to select a demographic, and geography, then send an SMS advert out to all the Blyk customers who fit the bill: for which they will be charged an appropriate amount.

One of the challenges facing any advertising-supported service is that the demographic most interested in free stuff is rarely of interest to advertisers: anyone trying to save a few quid in call charges is unlikely to be in the market for a new car or designer clothes, so by focusing on classified advertisements Blyk might be on to something.

In April Blyk announced that Orange would be their carrier for their UK launch: they're still planning on a mid-2007 launch, which by our reckoning gives them until the end of the month.

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.