Feeds

Wanted: business model for free mobile network

Mobile classifieds to pay bills for Blyk

Security and trust: The backbone of doing business over the internet

Blyk; the virtual mobile operator launching later this year with free calls and messaging, has revealed that mobile classifieds will make up a significant part of their income.

Mobile Entertainment reports comments from Jonathan MacDonald, sales director of Blyk: "There’s so much talk about mobile advertising, but it’s easy to overlook the potential of user-generated ads. Our system makes it easy for individuals to define and send ads to other users. I think they will – in big numbers."

The idea is that punters will be able to select a demographic, and geography, then send an SMS advert out to all the Blyk customers who fit the bill: for which they will be charged an appropriate amount.

One of the challenges facing any advertising-supported service is that the demographic most interested in free stuff is rarely of interest to advertisers: anyone trying to save a few quid in call charges is unlikely to be in the market for a new car or designer clothes, so by focusing on classified advertisements Blyk might be on to something.

In April Blyk announced that Orange would be their carrier for their UK launch: they're still planning on a mid-2007 launch, which by our reckoning gives them until the end of the month.

Protecting users from Firesheep and other Sidejacking attacks with SSL

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Turnbull: NBN won't turn your town into Silicon Valley
'People have been brainwashed to believe that their world will be changed forever if they get FTTP'
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.