Feeds

Google an Asian also-ran

Yahoo! on! top!

Secure remote control for conventional and virtual desktops

Google may be the most popular web destination in North America. It may be tops in Europe. It may be on its way to conquering the universe. But it's a step behind in Asia.

Internet research firm comScore has released its first "comprehensive" study of the Asia-Pacific region, detailing Internet usage in ten of the region's largest countries, and Google trails the competition in all ten.

"We all know that the Asia-Pacific region is large and that Internet usage is growing rapidly," said Bob Ivins, executive vice president of comScore. "What is fascinating about this study is that it allows us to compare Internet usage across countries using a consistent measurement methodology and to then determine where PC-based Internet engagement is most developed."

According to the study, which accounts for one-third of the world's Internet users, Yahoo!'s sites are the region's most popular, grabbing the top spot in Hong Kong, India, Japan, Malaysia, Singapore, and Taiwan. Meanwhile, Microsoft domains are the most visited in Australia, China, and New Zealand, with the Seoul-based NHN Corporation taking top honors in South Korea.

"Yahoo! has always had a very strong presence in Asia, particularly in Japan and Korea," Ivins told The Register.

Trailing Microsoft as well as Yahoo!, Google's sites are the region's third most popular. The Mountain View, California-based outfit takes the second spot in Australia, India, Malaysia, and New Zealand, and the third spot in Hong Kong, Japan, Singapore, and Taiwan. But in China and South Korea - which boast two of region's largest Internet populations - it doesn't even crack the top three. And this includes hits on YouTube, the video sharing site recently purchased by Google.

All that said, comScore still ranks Google-run sites as the most popular worldwide.

In May, the study says, the Asia-Pacific region included nearly 284 million Internet users aged 15 or older. That represents a third of the worldwide Internet population - though each user spends a little less time on the Net than others around globe. In Asia-Pacific, according to comScore, the average user is online 20.2 hours each month, viewing 2,171 pages. The global averages are 25.2 hours and 2,519 pages a month.

The survey shows that China has the region's largest number of Internet users: 91.5 million. But that accounts for only 9 per cent of the country's overall population. South Korea boasts the highest Internet usage rate at 65 per cent, followed by Australia (62 per cent), New Zealand (60 per cent), and Hong Kong (59 per cent). India brings up the rear at 3 per cent.

Japan (53 million) and South Korea (26.3 million) have the region's second and third largest online populations. Together, China, Japan, and South Korea account for 60 percent of all Asia-Pacific Internet users.®

The essential guide to IT transformation

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.