Feeds

Google an Asian also-ran

Yahoo! on! top!

Top three mobile application threats

Google may be the most popular web destination in North America. It may be tops in Europe. It may be on its way to conquering the universe. But it's a step behind in Asia.

Internet research firm comScore has released its first "comprehensive" study of the Asia-Pacific region, detailing Internet usage in ten of the region's largest countries, and Google trails the competition in all ten.

"We all know that the Asia-Pacific region is large and that Internet usage is growing rapidly," said Bob Ivins, executive vice president of comScore. "What is fascinating about this study is that it allows us to compare Internet usage across countries using a consistent measurement methodology and to then determine where PC-based Internet engagement is most developed."

According to the study, which accounts for one-third of the world's Internet users, Yahoo!'s sites are the region's most popular, grabbing the top spot in Hong Kong, India, Japan, Malaysia, Singapore, and Taiwan. Meanwhile, Microsoft domains are the most visited in Australia, China, and New Zealand, with the Seoul-based NHN Corporation taking top honors in South Korea.

"Yahoo! has always had a very strong presence in Asia, particularly in Japan and Korea," Ivins told The Register.

Trailing Microsoft as well as Yahoo!, Google's sites are the region's third most popular. The Mountain View, California-based outfit takes the second spot in Australia, India, Malaysia, and New Zealand, and the third spot in Hong Kong, Japan, Singapore, and Taiwan. But in China and South Korea - which boast two of region's largest Internet populations - it doesn't even crack the top three. And this includes hits on YouTube, the video sharing site recently purchased by Google.

All that said, comScore still ranks Google-run sites as the most popular worldwide.

In May, the study says, the Asia-Pacific region included nearly 284 million Internet users aged 15 or older. That represents a third of the worldwide Internet population - though each user spends a little less time on the Net than others around globe. In Asia-Pacific, according to comScore, the average user is online 20.2 hours each month, viewing 2,171 pages. The global averages are 25.2 hours and 2,519 pages a month.

The survey shows that China has the region's largest number of Internet users: 91.5 million. But that accounts for only 9 per cent of the country's overall population. South Korea boasts the highest Internet usage rate at 65 per cent, followed by Australia (62 per cent), New Zealand (60 per cent), and Hong Kong (59 per cent). India brings up the rear at 3 per cent.

Japan (53 million) and South Korea (26.3 million) have the region's second and third largest online populations. Together, China, Japan, and South Korea account for 60 percent of all Asia-Pacific Internet users.®

Build a business case: developing custom apps

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.