Feeds

Google an Asian also-ran

Yahoo! on! top!

Security for virtualized datacentres

Google may be the most popular web destination in North America. It may be tops in Europe. It may be on its way to conquering the universe. But it's a step behind in Asia.

Internet research firm comScore has released its first "comprehensive" study of the Asia-Pacific region, detailing Internet usage in ten of the region's largest countries, and Google trails the competition in all ten.

"We all know that the Asia-Pacific region is large and that Internet usage is growing rapidly," said Bob Ivins, executive vice president of comScore. "What is fascinating about this study is that it allows us to compare Internet usage across countries using a consistent measurement methodology and to then determine where PC-based Internet engagement is most developed."

According to the study, which accounts for one-third of the world's Internet users, Yahoo!'s sites are the region's most popular, grabbing the top spot in Hong Kong, India, Japan, Malaysia, Singapore, and Taiwan. Meanwhile, Microsoft domains are the most visited in Australia, China, and New Zealand, with the Seoul-based NHN Corporation taking top honors in South Korea.

"Yahoo! has always had a very strong presence in Asia, particularly in Japan and Korea," Ivins told The Register.

Trailing Microsoft as well as Yahoo!, Google's sites are the region's third most popular. The Mountain View, California-based outfit takes the second spot in Australia, India, Malaysia, and New Zealand, and the third spot in Hong Kong, Japan, Singapore, and Taiwan. But in China and South Korea - which boast two of region's largest Internet populations - it doesn't even crack the top three. And this includes hits on YouTube, the video sharing site recently purchased by Google.

All that said, comScore still ranks Google-run sites as the most popular worldwide.

In May, the study says, the Asia-Pacific region included nearly 284 million Internet users aged 15 or older. That represents a third of the worldwide Internet population - though each user spends a little less time on the Net than others around globe. In Asia-Pacific, according to comScore, the average user is online 20.2 hours each month, viewing 2,171 pages. The global averages are 25.2 hours and 2,519 pages a month.

The survey shows that China has the region's largest number of Internet users: 91.5 million. But that accounts for only 9 per cent of the country's overall population. South Korea boasts the highest Internet usage rate at 65 per cent, followed by Australia (62 per cent), New Zealand (60 per cent), and Hong Kong (59 per cent). India brings up the rear at 3 per cent.

Japan (53 million) and South Korea (26.3 million) have the region's second and third largest online populations. Together, China, Japan, and South Korea account for 60 percent of all Asia-Pacific Internet users.®

Beginner's guide to SSL certificates

More from The Register

next story
Bono apologises for iTunes album dump
Megalomania, generosity and FEAR of irrelevance drove group to Apple deal
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
10 Top Tips For PRs Considering Whether To Phone The Register
You'll Read These And LOL Even Though They're Serious
Stop ROBOT exploitation, cry striking Foxconn workers
HP downturn and automation eroding overtime on China's production lines
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.