Feeds

Eckoh fined £150K over Richard & Judy quiz

'Reckless disregard for viewers'

The essential guide to IT transformation

The premium-rate regulator, ICSTIS, has completed its investigation into allegations against the quiz "You say, we pay", and concluded that Eckoh, which ran the competition, should pay a £150,000 fine for their "reckless disregard for viewers".

Punters were encouraged to call up, at a quid a time, in the hope of being selected to play the game during the show. What they didn't know was that the players had been selected 20 minutes before the lines closed: ISCTIS reckons that 47 per cent of calls came in during that last 20 minutes.

Every day at 17.15 Eckoh sent a list of those who had been selected to the production company - Cactus TV - but the phone lines didn't close until 17.48, so it's hard to credit that Cactus didn't notice the anomaly. But ICSTIS only deals with companies running premium-rate services, in this case Eckoh.

Since October 2004, around a million people have taken part in the quiz, which means Eckoh has made £470,000 from calls received after the lines had closed. With 60 per cent going in prizes, that makes a £282,000 profit from the scam, though that would still have to be divided between the companies involved.

Eckoh has 20 days to appeal against the decision, though it has contested the findings so far and have cooperated fully with the investigation. Its main bone of contention seems to be that no one else is being blamed, despite the fact that many people must have known what was going on.

5 things you didn’t know about cloud backup

More from The Register

next story
Hello, police, El Reg here. Are we a bunch of terrorists now?
Do Brits risk arrest for watching beheading video nasty? We asked the fuzz
Snowden on NSA's MonsterMind TERROR: It may trigger cyberwar
Plus: Syria's internet going down? That was a US cock-up
UK government accused of hiding TRUTH about Universal Credit fiasco
'Reset rating keeps secrets on one-dole-to-rule-them-all plan', say MPs
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
e-Borders fiasco: Brits stung for £224m after US IT giant sues UK govt
Defeat to Raytheon branded 'catastrophic result'
NBN Co claims 96 mbps download speeds for FTTN trial
Umina trial also delivers 30 mbps uploads, but exact rig used not revealed
True fact: 1 in 4 Brits are now TERRORISTS
YouGov poll reveals terrible truth about the enemy within
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Felony charges? Harsh! Alleged Anon hackers plead guilty to misdemeanours
US judge questions harsh sentence sought by prosecutors
This'll end well: US govt says car-to-car jibber-jabber will SAVE lives
Department of Transportation starts cogs turning for another wireless comms standard
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?