Feeds

Google gives away FeedBurner

Doesn't want your money

5 things you didn’t know about cloud backup

You knew this was coming. Weeks after it paid $100 million for news-feed management company Feedburner, Google has removed all price tags from the company's services.

That's right: Bloggers, podcasters, and other publishers can now use Feedburner's "PRO" tools - TotalStats and MyBrand - without paying a penny.

Google has a habit of purchasing popular web services and promptly making them completely free to customers. It did the same thing with Picasa, SketchUp, Urchin (now Google Analytics) and Keyhole (Google Earth).

"One of the many benefits that FeedBurner publishers will enjoy now that FeedBurner is part of the Google family is a little something we like to call, 'more for free!'" read the announcement on the official Feedburner blog. "Not in the sense of soaring high above the clouds or recently sprung from the hoosegow, but free like you'll no longer gladly be billed on Tuesday for a burned feed today."

TotalStats provides feed publishers with extensive statistics, including the number of people who've viewed or clicked on each piece of a feed's content, while MyBrand gives publishers the power to serve feeds from their own customized url. Though both previously for-pay services are now completely free, publishers do have to actively sign-up for these tools in order to use them.

How's Google gonna make money off this FeedBurner purchase? Advertising, naturally. FeedBurner also offers the web's largest RSS feed and blog ad network. ®

Boost IT visibility and business value

More from The Register

next story
Munich considers dumping Linux for ... GULP ... Windows!
Give a penguinista a hug, the Outlook's not good for open source's poster child
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Intel's Raspberry Pi rival Galileo can now run Windows
Behold the Internet of Things. Wintel Things
Microsoft cries UNINSTALL in the wake of Blue Screens of Death™
Cache crash causes contained choloric calamity
Eat up Martha! Microsoft slings handwriting recog into OneNote on Android
Freehand input on non-Windows kit for the first time
Linux kernel devs made to finger their dongles before contributing code
Two-factor auth enabled for Kernel.org repositories
Time to move away from Windows 7 ... whoa, whoa, who said anything about Windows 8?
Start migrating now to avoid another XPocalypse – Gartner
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.