Feeds

Google gives away FeedBurner

Doesn't want your money

Beginner's guide to SSL certificates

You knew this was coming. Weeks after it paid $100 million for news-feed management company Feedburner, Google has removed all price tags from the company's services.

That's right: Bloggers, podcasters, and other publishers can now use Feedburner's "PRO" tools - TotalStats and MyBrand - without paying a penny.

Google has a habit of purchasing popular web services and promptly making them completely free to customers. It did the same thing with Picasa, SketchUp, Urchin (now Google Analytics) and Keyhole (Google Earth).

"One of the many benefits that FeedBurner publishers will enjoy now that FeedBurner is part of the Google family is a little something we like to call, 'more for free!'" read the announcement on the official Feedburner blog. "Not in the sense of soaring high above the clouds or recently sprung from the hoosegow, but free like you'll no longer gladly be billed on Tuesday for a burned feed today."

TotalStats provides feed publishers with extensive statistics, including the number of people who've viewed or clicked on each piece of a feed's content, while MyBrand gives publishers the power to serve feeds from their own customized url. Though both previously for-pay services are now completely free, publishers do have to actively sign-up for these tools in order to use them.

How's Google gonna make money off this FeedBurner purchase? Advertising, naturally. FeedBurner also offers the web's largest RSS feed and blog ad network. ®

Top 5 reasons to deploy VMware with Tegile

Whitepapers

Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.