Feeds

Google gives away FeedBurner

Doesn't want your money

Build a business case: developing custom apps

You knew this was coming. Weeks after it paid $100 million for news-feed management company Feedburner, Google has removed all price tags from the company's services.

That's right: Bloggers, podcasters, and other publishers can now use Feedburner's "PRO" tools - TotalStats and MyBrand - without paying a penny.

Google has a habit of purchasing popular web services and promptly making them completely free to customers. It did the same thing with Picasa, SketchUp, Urchin (now Google Analytics) and Keyhole (Google Earth).

"One of the many benefits that FeedBurner publishers will enjoy now that FeedBurner is part of the Google family is a little something we like to call, 'more for free!'" read the announcement on the official Feedburner blog. "Not in the sense of soaring high above the clouds or recently sprung from the hoosegow, but free like you'll no longer gladly be billed on Tuesday for a burned feed today."

TotalStats provides feed publishers with extensive statistics, including the number of people who've viewed or clicked on each piece of a feed's content, while MyBrand gives publishers the power to serve feeds from their own customized url. Though both previously for-pay services are now completely free, publishers do have to actively sign-up for these tools in order to use them.

How's Google gonna make money off this FeedBurner purchase? Advertising, naturally. FeedBurner also offers the web's largest RSS feed and blog ad network. ®

Maximizing your infrastructure through virtualization

More from The Register

next story
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
Do YOU work at Microsoft? Um. Are you SURE about that?
Nokia and marketing types first to get the bullet, says report
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.