Feeds

Dell chats up Asian retail stores

Less-than-direct activities

Top three mobile application threats

Dell continues to cheat on its twenty-year relationship with the direct sales model. Having fallen behind HP in the worldwide PC market, the Texas manufacturer earlier this month began selling selected desktops through WalMart stores in the U.S. and Canada. It's flirted with indirect sales in Europe. And now, it's in talks with various retail outlets in Asia.

Dell delivered the news to gathered media early today at its Asia headquarters in Singapore, Reuters reports. Paul-Henri Ferrand - head of Dell's Asia Pacific operations outside of China, Japan, and South Korea - said that the company was in talks with multiple retail chains and "specialized stores," but did not provide names.

"Asia is a diverse region so the indirect (retail) approach in the region will come sooner in some countries and later in others," Ferrand told reporters, according to Reuters. "What we want to make sure is that we customize our approach by country and target via these (retail) channels the customers that we want to go after." Reuters says that deals will include both laptops and desktops, with low-end systems sold through different outlets than high-end machines.

Dell's pact with WalMart marked the first time in 15 years the company had agreed to sell machines through an American third party. In the twenty-three years since chairman and CEO Michael Dell founded the company out of a University of Texas dorm room, it has typically sold systems direct to consumers via phone and the web.

The company rode its direct sales model all the way to the number one spot in the worldwide PC market, but last year, it was overtaken by HP.

"This is part of what we had previously announced some time ago - our strategy to introduce retail partners," Dell spokesperson David Frink told The Register. "The only thing to say is that is is part of our overall retail effort."®

Combat fraud and increase customer satisfaction

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.