Feeds

ASA slaps Vonage over price comparison ads

Unfair to BT

Internet Security Threat Report 2014

VoIP provider Vonage unfairly compared its own prices to BT's in regional newspaper adverts, the Advertising Standards Authority (ASA) has ruled.

The advertisement claimed that BT had increased its line rental and then showed the savings possible with Vonage's service. The ads attracted nine points of complaint from BT, eight of which were upheld by the ASA. The only item where the ASA ruled in favour of Vonage was regarding its impact on broadband fair-use policies, which the ASA decided was negligible.

The advert accurately claimed BT was increasing line rental on its Option 1 service, but then went on to compare prices with BT's Option 3 tariff. Vonage also excluded BT's Broadband Talk Anytime VoIP service in its comparisons.

Additionally, Vonage included the cost of line rental when showing BT's prices, but excluded it from its own - despite the fact the vast majority of people still have to pay for a phone line if they want broadband at all.

The ASA's ruling is here. ®

Beginner's guide to SSL certificates

More from The Register

next story
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.