ASA slaps Vonage over price comparison ads
PrintUnfair to BT
Posted in VoIP, 4th July 2007 14:08 GMT
Free whitepaper – Managing operating systems and applications with the new Dell Management Console
VoIP provider Vonage unfairly compared its own prices to BT's in regional newspaper adverts, the Advertising Standards Authority (ASA) has ruled.
The advertisement claimed that BT had increased its line rental and then showed the savings possible with Vonage's service. The ads attracted nine points of complaint from BT, eight of which were upheld by the ASA. The only item where the ASA ruled in favour of Vonage was regarding its impact on broadband fair-use policies, which the ASA decided was negligible.
The advert accurately claimed BT was increasing line rental on its Option 1 service, but then went on to compare prices with BT's Option 3 tariff. Vonage also excluded BT's Broadband Talk Anytime VoIP service in its comparisons.
Additionally, Vonage included the cost of line rental when showing BT's prices, but excluded it from its own - despite the fact the vast majority of people still have to pay for a phone line if they want broadband at all.
The ASA's ruling is here. ®
The Register Agile Data Center Summit
What Exchange can't do - and Dell can
SMB phone systems product requirements worksheet
Service Level Monitoring and management
Analyst Keynote: The Register Agile Data Center Summit
Dirty, dirty PCs: The X-rated picture guide
Top 500 supers - rise of the Linux quad-cores
Early adopters bloodied by Ubuntu's Karmic Koala
Sign up, sign up for The Register IT security newsletter