Feeds

ASA slaps Vonage over price comparison ads

Unfair to BT

Providing a secure and efficient Helpdesk

VoIP provider Vonage unfairly compared its own prices to BT's in regional newspaper adverts, the Advertising Standards Authority (ASA) has ruled.

The advertisement claimed that BT had increased its line rental and then showed the savings possible with Vonage's service. The ads attracted nine points of complaint from BT, eight of which were upheld by the ASA. The only item where the ASA ruled in favour of Vonage was regarding its impact on broadband fair-use policies, which the ASA decided was negligible.

The advert accurately claimed BT was increasing line rental on its Option 1 service, but then went on to compare prices with BT's Option 3 tariff. Vonage also excluded BT's Broadband Talk Anytime VoIP service in its comparisons.

Additionally, Vonage included the cost of line rental when showing BT's prices, but excluded it from its own - despite the fact the vast majority of people still have to pay for a phone line if they want broadband at all.

The ASA's ruling is here. ®

Secure remote control for conventional and virtual desktops

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.