Feeds

ASA slaps Vonage over price comparison ads

Unfair to BT

Choosing a cloud hosting partner with confidence

VoIP provider Vonage unfairly compared its own prices to BT's in regional newspaper adverts, the Advertising Standards Authority (ASA) has ruled.

The advertisement claimed that BT had increased its line rental and then showed the savings possible with Vonage's service. The ads attracted nine points of complaint from BT, eight of which were upheld by the ASA. The only item where the ASA ruled in favour of Vonage was regarding its impact on broadband fair-use policies, which the ASA decided was negligible.

The advert accurately claimed BT was increasing line rental on its Option 1 service, but then went on to compare prices with BT's Option 3 tariff. Vonage also excluded BT's Broadband Talk Anytime VoIP service in its comparisons.

Additionally, Vonage included the cost of line rental when showing BT's prices, but excluded it from its own - despite the fact the vast majority of people still have to pay for a phone line if they want broadband at all.

The ASA's ruling is here. ®

Internet Security Threat Report 2014

Whitepapers

Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.