Feeds

Sony teams up with Nielsen to track game ads

Press start to enjoy Funyuns® brand Onion Flavored Rings

Intelligent flash storage arrays

Sony Computer Entertainment America has inked a deal with media head counter Nielsen Company to track gamer behavior for advertising revenue.

Nielsen will have access to data on Sony PS3 systems and the company's online PlayStation Network to track video game traffic, the effectiveness of in-game advertisements and demographics such as user age and location.

Sony wants to use the information to attract advertisers uneasy about wading into the largely uncharted waters of video game advertising.

"SCEA and Nielsen intend to introduce a new kind of discipline and rigor to the measurement of game advertising that will create enormous value for advertisers, game publishers and game players alike," SCEA senior veep Phil Rosenberg said. "Working closely with Nielsen, which has a global footprint that is well-aligned with our own, we look forward to clearly demonstrating the effectiveness and reach of both dynamic and static ad placement within games."

This fall, Nielsen will begin monthly reporting on gamer statistics across the Playstation Network as a part of the organization's GamePlay Metrics measurement service, scheduled to launch this month.

The rollout of the program will begin in North America.

Nielsen Game division veep Jeff Herrmann said the move will bring greater legitimacy and accuracy to game advertising measurement.

"By marrying SCEA's server-side data traffic with our standard ratings metrics, we will be able to provide advertisers with a much more robust picture of the impact of their game network advertising and of those consumers who are actually playing games, all while preserving consumer privacy," Herrmann said.

Despite a strong video game market, advertisers have been hesitant to spend money on plunking a Coke machine in the Mushroom Kingdom until they're sure it will pay off. Microsoft, however, has already sniffed out the opportunity and in 2006, purchased in-game ad specialists Massive for $200m.

Sony currently lags behind rivals Microsoft and Nintendo in the current video game console race despite their lead last generation — and perhaps sees advertising revenue as a solution to attracting game developers back to the Playstation fold. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.