Feeds
90%

Apple iPhone

May return it

Gartner critical capabilities for enterprise endpoint backup

Review No, Apple didn't send us an iPhone. Newsweek got one. And The Wall Street Journal. And The New York Times. But Jobs and Co. have a very different attitude towards El Reg. We weren't likely to get an official review unit even before our very own Ashlee Vance publicly questioned the sanity of the company's PR staff. We had to wait in line like everyone else.

Friday afternoon, I turned up at the downtown San Francisco Apple store just past 4pm West Coast time – nearly two hours before the cell phone/handheld/status symbol went on sale - and the line stretched up one block, across another, and down a third. No fewer than 350 people were camped out on the sidewalk, including everyone from a twentysomething with a Mohican and a pinstriped suit to a 70-year-old with an "I'm a Mac" T-shirt. That's 350 camped out for a retail product. Apple's customers are in worse shape than its PR staff.

"Are you waiting for the cable car?" a woman stopped to ask.

"No," I said. "The Apple iPhone."

"That's ridiculous," she said.

It wasn't quite as ridiculous as I expected. An army of overly-hip Apple employees moved buyers in and out of the store so quickly, I had my 4GB iPhone within an hour of the doors opening. Well, the waiting wasn’t as ridiculous as I expected. Those black-shirted Apple automatons applauded me as I walked into the store – and applauded again as I walked out.

The iPhone itself? Once I got it home, I couldn’t help but enjoy the novelty of it all. The “Look Ma, no stylus!” interface. The visual voicemail. The display image that rotates as the device rotates. Fresh out of the box, the iPhone is so much fun because it’s such a departure from what’s come before. But even during this wide-eyed honeymoon period, frustrations set in from time to time, and you have to wonder how the device will fare in the long-term.

The front of the queue.
The front of the queue...

5 things you didn’t know about cloud backup

Next page: The Setup

More from The Register

next story
Raspberry Pi B+: PHWOAR, get a load of those pins
More USB ports than your laptop? You'd better believe it...
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Super Cali signs a kill-switch, campaigners say it's atrocious
Remote-death button bad news for crooks, protesters – and great news for hackers?
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.