Feeds
90%

Apple iPhone

May return it

Internet Security Threat Report 2014

Review No, Apple didn't send us an iPhone. Newsweek got one. And The Wall Street Journal. And The New York Times. But Jobs and Co. have a very different attitude towards El Reg. We weren't likely to get an official review unit even before our very own Ashlee Vance publicly questioned the sanity of the company's PR staff. We had to wait in line like everyone else.

Friday afternoon, I turned up at the downtown San Francisco Apple store just past 4pm West Coast time – nearly two hours before the cell phone/handheld/status symbol went on sale - and the line stretched up one block, across another, and down a third. No fewer than 350 people were camped out on the sidewalk, including everyone from a twentysomething with a Mohican and a pinstriped suit to a 70-year-old with an "I'm a Mac" T-shirt. That's 350 camped out for a retail product. Apple's customers are in worse shape than its PR staff.

"Are you waiting for the cable car?" a woman stopped to ask.

"No," I said. "The Apple iPhone."

"That's ridiculous," she said.

It wasn't quite as ridiculous as I expected. An army of overly-hip Apple employees moved buyers in and out of the store so quickly, I had my 4GB iPhone within an hour of the doors opening. Well, the waiting wasn’t as ridiculous as I expected. Those black-shirted Apple automatons applauded me as I walked into the store – and applauded again as I walked out.

The iPhone itself? Once I got it home, I couldn’t help but enjoy the novelty of it all. The “Look Ma, no stylus!” interface. The visual voicemail. The display image that rotates as the device rotates. Fresh out of the box, the iPhone is so much fun because it’s such a departure from what’s come before. But even during this wide-eyed honeymoon period, frustrations set in from time to time, and you have to wonder how the device will fare in the long-term.

The front of the queue.
The front of the queue...

Providing a secure and efficient Helpdesk

Next page: The Setup

More from The Register

next story
Will.i.am gets CUFFED as he announces his new wristjob, the PULS
It's got four KILOWATTS of something, apparently
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
iPhone 6 shunned by fanbois in Apple's GREAT FAIL of CHINA
Just 100 Beijing fanbois queue to pick up new mobe
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Is living with Dolby Atmos worth the faff?
Subtle, naturalistic ambiance – perfect for Transformers 4
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.