Feeds

YouTube uber-Daddy of online vid sites

US traffic growing strongly

Bridging the IT gap between rising business demands and ageing tools

When Google paid $1.65bn for YouTube many questioned what the site's business model was and if it could continue to grow its audience.

Well so far the answer is yes. Site visits to YouTube.com grew by 70 per cent between January and May 2007. To put this in context, site visits to 64 other video-sharing websites grew by just eight per cent in the same period. In fact, YouTube had 50 per cent more site visits than all 64 other sites combined.

YouTube has 60.02 per cent of market share of US visits to video sites. Next is MySpace with 16.08 per cent, Google Video has still got 7.81 per cent, then there is a sharp drop off. Yahoo! Video gets 2.77 per cent of site visits, MSN gets 2.09 per cent, Break.com gets 1.33 per cent followed by Daily Motion with 1.13 per cent. Bringing up the rear are MetaCafe (1.07 per cent), AOL Media (0.94 per cent) and Veoh in tenth place with 0.86 per cent.

But search engines still account for 20 per cent of traffic to video-sharing websites - suggesting either an increasing appetite for video content or that people struggle to find what they want on the sites themselves.

Figures from Hitwise show that the number of surfers leaving search engines to go to video sites has also increased by some 300 per cent over a year from May 2006 to May 2007.

There's more on the Hitwise blog here.®

Application security programs and practises

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.