Feeds

HP steals agenda setting crown from IBM

Playing with its big stick

Remote control for virtualized desktops

Comment It took the well-dressed businessmen hanging upside down from the rafters, the acrobats with iPAQs and the data center porn to mush the concept all over my brain. HP has unseated IBM as the agenda setter in the IT game. Or at least that's what HP believes.

I'm ashamed to admit that it required the full force of HP's Technology Forum propaganda to sound the alarm. Many of you not present at HP's customer extravaganza held last week in Las Vegas may have already figured out what's up with the recent "Business Technology" marketing pushed by Hurd and Co. HP wants to define the next major data center movement, just like IBM did a few years back with the "On Demand" onslaught.

Having overtaken IBM as the world's largest technology company, HP apparently sees this market setting plan as its right. I happen to agree with HP and am impressed with the speed at which it concocted the Business Technology concept.

For the unfamiliar, Business Technology, as best as I can tell, means that HP is ready to talk to customers about more than the gigabytes of storage in an array, the ROI of a web server rollout or how many transactions per minute an Itanium box can crank. Instead, HP wants to discuss a "phase where IT assets are managed in only one way – just on the business results" they deliver.

HP wants to brawl with Nick Carr who infamously asked, "Does IT matter?" and then more or less told us "No."

The argument makes sense given the recent fluctuations in technology spending. In the boom times, companies would pay anything to obtain the latest and greatest technology. During the bust times, they spent nothing. Of late, companies have turned to things such as VMware hoping to get the most out of the gear they're willing to buy.

The end result is an IT spending scenario where companies dish out most of their cash to maintain data center status quo and have just a small fraction of their budgets leftover for fresh, allegedly innovative projects. That's a horrible turn of events for companies such as HP and IBM that need to increase revenue $10bn to $20bn per year if they're to please investors.

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
Bada-Bing! Mozilla flips Firefox to YAHOO! for search
Microsoft system will be the default for browser in US until 2020
Google bags OBSCENELY LARGE Times Square ad space for New Year's
Choc Factory pays millions for whacking new digital screen
'Cleantech' a dirty word for VCs? RUBBISH!
They just think the current schemes are terrible
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.