Feeds

Dell: 'We'll clobber pricey NetApp with new iSCSI kit'

'We didn't say that'

Secure remote control for conventional and virtual desktops

Dell has been rumbling about "changing the economics" of data center storage for months, but little has slipped out, until now, in terms of a method for such madness.

Many scratched their heads in May when Dell unfurled the Project Hybrid banner, declared it would reduce the cost and complexity of servers and storage; and then sent reporters on their way. But as game-time approaches, Dell's machinations are coming to light. Slowly, shrewdly, Dell is giving us a glimpse at their roadmap. Just a peek, mind you.

Dell storage marketing chief Praveen Asthana boils down the data center team motto into three words; simple, capable and affordable. But between the lines we can't help but hear:

You're next, NetApp.

All signs point to Dell rallying for an aggressive push at the SMB market with cheap, all-in-one storage devices. And Asthana says iSCSI and virtualization will be Dell's headliners.

When VMware late last year announced that it would support iSCSI, the tides were turned for the Fibre vs. iSCSI debate. Asthana thinks server virtualization has become the killer app for iSCSI storage — providing the advantages of a virtual network without the cost and guru-level expertise tied to Fibre Channel.

It fits into Dell's formula for success; cheap and available. And it's a worthy pitch to IT departments with restricted budgets and limited storage savvy admins.

"At the entry-level NAS space, look at what the competitors are doing," said Asthana, during an interview. "They are charging an enormous amount of money for proprietary storage. NetApp will give you snapshot software for free, but charge you if you want to recover (the data). That's the kind of thing we want to avoid by making things simple for our customers."

Secure remote control for conventional and virtual desktops

More from The Register

next story
Ellison: Sparc M7 is Oracle's most important silicon EVER
'Acceleration engines' key to performance, security, Larry says
Oracle SHELLSHOCKER - data titan lists unpatchables
Database kingpin lists 32 products that can't be patched (yet) as GNU fixes second vuln
Ello? ello? ello?: Facebook challenger in DDoS KNOCKOUT
Gets back up again after half an hour though
Hey, what's a STORAGE company doing working on Internet-of-Cars?
Boo - it's not a terabyte car, it's just predictive maintenance and that
Troll hunter Rackspace turns Rotatable's bizarro patent to stone
News of the Weird: Screen-rotating technology declared unpatentable
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.