SanDisk and DivX are now the best of chums. The memory card specialist will now be allowed to incorporate DivX Stage 6 technology into its Sansa line of media players.

Although products are not expected to be announced by SanDisk until later this year, the vendor claimed the agreement will provide its customers with access to a library of professional and user-generated video content in the DivX format.

DivX Stage 6 is a You Tube-style website that lets anyone upload, download, view and share videos across a range of formats. The agreement will help strengthen SanDisk's Sansa standing in the market and potentially grow the DivX Stage 6 user base.

In the US MP3 player market in May, SanDisk was second only to Apple, grabbing a market share of 11.7 per cent. Not close to the iPod's 70-odd per cent share, true, but better than Creative (four per cent) and Microsoft (2.3 per cent).

When the first products emerge, SanDisk fans can expect the Sansa range to sport a DivX Certified logo. This, DivX claimed, will be in recognition of SanDisk's Sansa range successfully passing a "rigorous testing programme" to ensure the players play DivX files correctly.