Feeds

Google tops US, UK mobile charts

Though Brits aren't nearly as brainwashed

The Essential Guide to IT Transformation

Yes, Google’s dominance extends beyond the desktop. Today, market research firm M:Metrics unveiled its latest rankings of the most popular mobile web destinations in the U.S. and Britain, and Google sits atop both lists.

That said, the Mountain View outfit is significantly more popular in the States than in the UK. This past April, according to the study, 62.48 per cent of U.S. smartphone users visited Google domains, compared with 30.94 per cent of UK users.

Google has topped M:Metrics’ rankings since they were first introduced in March. In the U.S, the company's most visited mobile domain is its search site, followed by Gmail, Blogger, and YouTube, the video download service it purchased in October. More than 2 per cent of users visited YouTube - a hefty haul for mobile video.

On the M:Metrics U.S. list, Yahoo! ranks second, reaching 33.54 per cent of smartphone users, but it tumbles all the way to number nine in the British rankings, at only 10.97 per cent. In Britain, the runner-up is Orange (21.68 per cent), followed by the BBC (20.90) and Microsoft (17.75).

Predictably, Microsoft is third on the U.S. list, just a hair behind Yahoo! at 33.36 per cent. It’s followed by mobile destinations operated by AT&T, Time Warner, Walt Disney, and News Corp.

Reaching nearly twice as many users as its nearest competitor, Google’s dominance on in the U.S. mobile market mirrors its supremacy in the lucrative desktop search market. According to research firm Hitwise.com, Google handles 65.13 per cent of all U.S. web searches, followed by Yahoo! at 20.89 per cent.

The latest rankings from Alexa.com have Google as the web’s third most visited destination, behind Yahoo! and MSN – but that doesn’t include YouTube hits. If YouTube is included, Google takes the top spot.®

Build a business case: developing custom apps

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Speak your brains on SIGNAL-FREE mobile comms firm here
Is goTenna tech a goer? Time to grill CEO, CTO
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.