Feeds

Google tops US, UK mobile charts

Though Brits aren't nearly as brainwashed

The essential guide to IT transformation

Yes, Google’s dominance extends beyond the desktop. Today, market research firm M:Metrics unveiled its latest rankings of the most popular mobile web destinations in the U.S. and Britain, and Google sits atop both lists.

That said, the Mountain View outfit is significantly more popular in the States than in the UK. This past April, according to the study, 62.48 per cent of U.S. smartphone users visited Google domains, compared with 30.94 per cent of UK users.

Google has topped M:Metrics’ rankings since they were first introduced in March. In the U.S, the company's most visited mobile domain is its search site, followed by Gmail, Blogger, and YouTube, the video download service it purchased in October. More than 2 per cent of users visited YouTube - a hefty haul for mobile video.

On the M:Metrics U.S. list, Yahoo! ranks second, reaching 33.54 per cent of smartphone users, but it tumbles all the way to number nine in the British rankings, at only 10.97 per cent. In Britain, the runner-up is Orange (21.68 per cent), followed by the BBC (20.90) and Microsoft (17.75).

Predictably, Microsoft is third on the U.S. list, just a hair behind Yahoo! at 33.36 per cent. It’s followed by mobile destinations operated by AT&T, Time Warner, Walt Disney, and News Corp.

Reaching nearly twice as many users as its nearest competitor, Google’s dominance on in the U.S. mobile market mirrors its supremacy in the lucrative desktop search market. According to research firm Hitwise.com, Google handles 65.13 per cent of all U.S. web searches, followed by Yahoo! at 20.89 per cent.

The latest rankings from Alexa.com have Google as the web’s third most visited destination, behind Yahoo! and MSN – but that doesn’t include YouTube hits. If YouTube is included, Google takes the top spot.®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
EE plonks 4G in UK Prime Minister's backyard
OK, his constituency. Brace yourself for EXTRA #selfies
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.