Feeds

Microsoft shill blogs steal Reg commercial strategy c.2001

In the blogosphere, everyone can hear you squeal for cash

  • alert
  • submit to reddit

High performance access to file storage

The Register has been appalled by Microsoft paying bloggers to write advertorial for its latest hype campaign. The reason? We thought of it first, dammit.

In the past few days, John Battelle's (pictured) Federated Media blog advertising network has been bombarded by criticism after it got its name brand tech watchers Om Malik and Michael Arrington* to thump the tub on behalf of Redmond's "people ready" marketing wheeze. They agreed to provide canned quotes explaining what "people ready" means, such as "without people, there are no ideas", which we can all get on board with.

Federated's sponsorship boutique built a lovely bespoke website on Microsoft's behalf to contain the quotes and disseminate the idea, which was thought of by a person.

A picture of John Battelle, middle finger extended pic courtesy of John Dvorak

John Battelle: people ready

Gawker boss Nick Denton led the whiney cries of foul on Valleywag. In a post entitled "Buying their voices", Jeff Jarvis, another blogger who Federated Media handles commercial ventures for, couldn't get his old-fashioned head around this exciting new paradigm in three-way digital conversations between writers, readers, and gigantic, pervasive, global technology omnicorps.

Except it's not new. Long-time readers will remember that The Register pioneered this brave new world of "conversational" marketing in a policy we announced in 2001 under the heading "We'll do anything for money". For example, here's our Diamond Service, which in dotcom fallout days costs a bargain £5,000 per month:

For the big swinging dicks of the IT world there is only one choice - Diamond Service. Additional benefits of the Diamond card include:
  • Fingering of any mole within your company
  • Stories saying anything you like about your competitors, regardless of legality
  • A Golden Vulture award for any of your products complete with statuette, signed certificate and accompanying story pretending that we really like you and are really, really interested in what you're selling

A service years ahead of its time - which is Now - we're sure you'll agree.®

*Malik has decided he's not people ready anymore. Arrington is defiant, "fighting alone in a sea of controversy". That martyr complex is coming along nicely, Michael.

Integrity - we've heard of it

Prospective commenters who want to avoid sounding like a confused Frenchman are politely invited to avail themselves of this - a second handy Reg policy guide, before proceeding.

An in-depth survey of The Register's cadre of technology experts reveals that "people ready" actually means "sweet f.a.". We expect a fat cheque forthwith.

High performance access to file storage

More from The Register

next story
Android engineer: We DIDN'T copy Apple OR follow Samsung's orders
Veep testifies for Samsung during Apple patent trial
Microsoft: Windows version you probably haven't upgraded to yet is ALREADY OBSOLETE
Pre-Update versions of Windows 8.1 will no longer support patches
OpenSSL Heartbleed: Bloody nose for open-source bleeding hearts
Bloke behind the cockup says not enough people are helping crucial crypto project
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Windows XP still has 27 per cent market share on its deathbed
Windows 7 making some gains on XP Death Day
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
US taxman blows Win XP deadline, must now spend millions on custom support
Gov't IT likened to 'a Model T with a lot of things on top of it'
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.