Feeds

Yahoo! loses! sales! head!

Oh! Noes!

Securing Web Applications Made Simple and Scalable

Yahoo! is using the departure of its US head of sales to reorganise its sales department.

In future display and search ad sales will be run from one department. Yahoo! says this is because companies increasingly want to run both campaigns together.

But the search and portal company has seen a stream of departures from senior positions in recent weeks.

Wenda Millard, Yahoo!'s chief sales officer in the US, is leaving Yahoo! to join Martha Stewart's Living Omnimedia group.

David Karnstedt, who previously ran Yahoo!'s search marketing business, now takes over display ads too in a newly-combined department. The company said customers want to both buy search terms and display ad campaigns together.

In a statement Yahoo! said: "Advertisers are increasingly seeking solutions that span a wide variety of ad products, such as search, display and video, that when combined can deliver significantly better results than when used independently."

Yahoo! is pinning a lot on its new ad platform Panama, which launched this month in Europe, to help it beat off competition from Google.

Yahoo!'s chief technology officer, Zod Nazem, left in June along with chief executive, Terry Semel, who had six years at the top of the company. He was replaced by Yahoo!'s co-founder Jerry Yang.

The company has been criticised by shareholders and analysts for lacking focus and not standing up to the challenge of Google. Some believe the company needs to make a big, expensive acquisition to keep in the spirit of Web2.0. It recently bought college sports site Rivals.com.®

Build a business case: developing custom apps

More from The Register

next story
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.