Feeds

Social networkers lack loyalty: report

Many court other sites on the side

Next gen security for virtualised datacentres

Social networking users tend to get around, as they say, and not stay faithful to one network, according to a new study.

The report, Web 2.0 & the New Net, by research group Parks Associates, found that MySpace users are chronically unfaithful. The survey found that nearly 40 per cent of MySpace users keep profiles on other social networking sites, such as Friendster and Facebook.

Meanwhile, loyalty among the smaller social networking sites is even lower, with more than 50 per cent of all users actively maintaining multiple profiles.

A straw poll in the offices of ElectricNews.net matched this pattern, with roughly half staying loyal to one social network while the remainder had multiple accounts.

According to Parks these trends highlight a peculiar aspect of the market for social networking services. The report found that nearly half of all social networkers regularly use more than one site, while one in six use three or more.

Parks said the result of its findings is that users are operating in an increasingly interlinked online environment, which is tied together by links, widgets, and the users themselves.

"MySpace is a growing ecosystem and one that, ironically, now extends beyond MySpace itself," said John Barrett, the lead author of the report.

In Barrett's view, this environment creates fertile ground for new social networking sites and application providers.

"A handful of users are all it takes to connect new services to the MySpace-centred environment. From there it can begin to spread virally, assuming of course that it offers something people want," he said.

© 2007 ENN

Boost IT visibility and business value

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
PwC says US biz lagging in Internet of Things
Grass is greener in Asia, say the sensors
Ofcom sees RISE OF THE MACHINE-to-machine cell comms
Study spots 9% growth in IoT m2m mobile data connections
O2 vs Vodafone: Mobe firms grab for GCHQ, gov.uk security badge
No, the spooks love US best, say rival firms
Ancient pager tech SMS: It works, it's fab, but wow, get a load of that incoming SPAM
Networks' main issue: they don't know how it works, says expert
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.