Feeds

Social networkers lack loyalty: report

Many court other sites on the side

Internet Security Threat Report 2014

Social networking users tend to get around, as they say, and not stay faithful to one network, according to a new study.

The report, Web 2.0 & the New Net, by research group Parks Associates, found that MySpace users are chronically unfaithful. The survey found that nearly 40 per cent of MySpace users keep profiles on other social networking sites, such as Friendster and Facebook.

Meanwhile, loyalty among the smaller social networking sites is even lower, with more than 50 per cent of all users actively maintaining multiple profiles.

A straw poll in the offices of ElectricNews.net matched this pattern, with roughly half staying loyal to one social network while the remainder had multiple accounts.

According to Parks these trends highlight a peculiar aspect of the market for social networking services. The report found that nearly half of all social networkers regularly use more than one site, while one in six use three or more.

Parks said the result of its findings is that users are operating in an increasingly interlinked online environment, which is tied together by links, widgets, and the users themselves.

"MySpace is a growing ecosystem and one that, ironically, now extends beyond MySpace itself," said John Barrett, the lead author of the report.

In Barrett's view, this environment creates fertile ground for new social networking sites and application providers.

"A handful of users are all it takes to connect new services to the MySpace-centred environment. From there it can begin to spread virally, assuming of course that it offers something people want," he said.

© 2007 ENN

Providing a secure and efficient Helpdesk

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.