PlusNet does Pole dance for migrants
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The UK Polish community has got its own ISP, courtesy of Sheffield-based PlusNet.
The service costs the same as PlusNet in English, and is supported by Polish staff in its UK call centre.
The move looks like a smart bit of differentiation by PlusNet in the increasingly commoditised UK ISP market, as it battles its way back from a series of technical cockups. The UK Polish community is now estimated at about 750,000, accounting for 2 per cent of the global Polish population.
PlusNet, which is now owned by BT, says if demand is there it'll set up shop in other languages too.
Product director Niel Armstrong said: "We have had a strong Polish contingent working within PlusNet for over two years which has enabled us to launch a service that focuses on the community’s needs, in their native language of course."
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