Feeds

Plaxo looks to social networking market

Reinvents self to be more competitive

Internet Security Threat Report 2014

Online address book provider Plaxo has introduced a major overhaul in an effort to catch up with networking sites such as LinkedIn and Facebook.

Plaxo has released Plaxo 3.0, an online address book and calendar that synchronises services from Microsoft, Google, Yahoo, AOL, Mac OSX, and Thunderbird.

"This is much more than just another product release; we're really introducing an all-new Plaxo to the world, expanding our addressable market," said Todd Masonis, founder of Plaxo. "Plaxo 3.0 is the platform upon which we can build out our sync and share vision, giving people access to all their data wherever they need it, and enabling ever richer ways to stay connected with the people who matter in their lives."

The Wall St Journal reports that the new service could help the so-far unprofitable Mountain View, California company become more attractive for a potential takeover. Plaxo is backed by Silicon Valley investors such as Sequoia Capital and Ram Shriram, an early backer of Google. The paper reports that companies such as Yahoo and Time Warner's America Online discussed acquiring Plaxo in the past, but no deal was finalised.

News of Plaxo's efforts to catch up with other internet networking sites comes shortly after a study revealed that around half of all social network users are members of more than one network.

On Friday ENN reported on a survey by Parks Associates, which found that 40 per cent of MySpace users and 50 per cent of all social networkers actively maintain multiple profiles on sites such as Bebo, Facebook and Friendster.

The report found that nearly half of all social networkers regularly use more than one site, while one in six use three or more.

While Plaxo will aim to tackle more professionally-minded networks such as LinkedIn, the firm can take heart from the apparent interest amongst users to maintain multiple accounts on internet networks.

The Plaxo 3.0 product is free in its basic form while a premium service with added features is available for $49.95.

© 2007 ENN

Secure remote control for conventional and virtual desktops

More from The Register

next story
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
Sway: Microsoft's new Office app doesn't have an Undo function
Content aggregation, meet the workplace ... oh
Sign off my IT project or I’ll PHONE your MUM
Honestly, it’s a piece of piss
Return of the Jedi – Apache reclaims web server crown
.london, .hamburg and .公司 - that's .com in Chinese - storm the web server charts
NetWare sales revive in China thanks to that man Snowden
If it ain't Microsoft, it's in fashion behind the Great Firewall
Chrome 38's new HTML tag support makes fatties FIT and SKINNIER
First browser to protect networks' bandwith using official spec
Admins! Never mind POODLE, there're NEW OpenSSL bugs to splat
Four new patches for open-source crypto libraries
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.