Feeds

Plaxo looks to social networking market

Reinvents self to be more competitive

Secure remote control for conventional and virtual desktops

Online address book provider Plaxo has introduced a major overhaul in an effort to catch up with networking sites such as LinkedIn and Facebook.

Plaxo has released Plaxo 3.0, an online address book and calendar that synchronises services from Microsoft, Google, Yahoo, AOL, Mac OSX, and Thunderbird.

"This is much more than just another product release; we're really introducing an all-new Plaxo to the world, expanding our addressable market," said Todd Masonis, founder of Plaxo. "Plaxo 3.0 is the platform upon which we can build out our sync and share vision, giving people access to all their data wherever they need it, and enabling ever richer ways to stay connected with the people who matter in their lives."

The Wall St Journal reports that the new service could help the so-far unprofitable Mountain View, California company become more attractive for a potential takeover. Plaxo is backed by Silicon Valley investors such as Sequoia Capital and Ram Shriram, an early backer of Google. The paper reports that companies such as Yahoo and Time Warner's America Online discussed acquiring Plaxo in the past, but no deal was finalised.

News of Plaxo's efforts to catch up with other internet networking sites comes shortly after a study revealed that around half of all social network users are members of more than one network.

On Friday ENN reported on a survey by Parks Associates, which found that 40 per cent of MySpace users and 50 per cent of all social networkers actively maintain multiple profiles on sites such as Bebo, Facebook and Friendster.

The report found that nearly half of all social networkers regularly use more than one site, while one in six use three or more.

While Plaxo will aim to tackle more professionally-minded networks such as LinkedIn, the firm can take heart from the apparent interest amongst users to maintain multiple accounts on internet networks.

The Plaxo 3.0 product is free in its basic form while a premium service with added features is available for $49.95.

© 2007 ENN

Choosing a cloud hosting partner with confidence

More from The Register

next story
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Post-Microsoft, post-PC programming: The portable REVOLUTION
Code jockeys: count up and grab your fabulous tablets
Twitter App Graph exposes smartphone spyware feature
You don't want everyone to compile app lists from your fondleware? BAD LUCK
Microsoft adds video offering to Office 365. Oh NOES, you'll need Adobe Flash
Lovely presentations... but not on your Flash-hating mobe
prev story

Whitepapers

Free virtual appliance for wire data analytics
The ExtraHop Discovery Edition is a free virtual appliance will help you to discover the performance of your applications across the network, web, VDI, database, and storage tiers.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Business security measures using SSL
Examines the major types of threats to information security that businesses face today and the techniques for mitigating those threats.