Feeds

eBay resumes Google advertising

But AdWords ain't all that, tat house snipes

The essential guide to IT transformation

After their bust up over a spolier party earlier this month, eBay and Google are back in bed together, albeit with less cash changing hands.

eBay got huffy when the search strumpet, which is going after PayPal's online payments dominance with its cheaper Checkout system, tried to pimp itself at a party on the fringes of a partner event in Boston. eBay summarily withdrew its advertising, which had made it Google's best punter.

In a rare public defeat, Google flinched, and canned the party.

eBay's spinners have sold the line that the blockade was a planned "experiment" to see what effect Google ads have on the global jumble market. After ten days, the text ads came back on Friday, though eBay couldn't resist another shot at its rival/partner. Spokesman Hani Durzy told AP: "Overall the takeaway for us was that we weren't as dependent on AdWords as some out there thought."

During the Google freeze, Durzy said the slack was ably taken up by Yahoo!, AOL and MSN, who "really stepped up". He said eBay would permanently clip its AdWords spend by a "significant" sum.®

Next gen security for virtualised datacentres

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?