Feeds

3 looks to Brew up applications

Qualcomm finally gets Brew apps into the UK?

The Power of One Infographic

Qualcomm has proudly announced that UK operator 3 is intending to sell handsets incorporating Qualcomm's Brew technology, though it's not saying when, or which handsets exactly.

A full Brew deployment by a network operator is much more than a handset application environment, requiring considerable server-side infrastructure to support both application distribution and capabilities such as in-application billing and application rental.

It also means handsets locked down, with the network operator having compete control over what capabilities they allow their customers to have. Even installing a ring tone or changing a background graphic may require operator approval, which can frustrate users.

Qualcomm has been desperate to get Brew into Europe, but with very limited success in a market so dominated by Nokia. Nokia sees no reason to put more power into operators' hands and, in common with most manufacturers, it makes handsets which can (generally) take applications and content from anywhere. Operators might love the power, but few are geared up to manage handsets in the way Brew makes possible.

Developers creating Brew applications love the flexible billing, and have apparently used the platform to make over a billion dollars since it was launched in 2001 - the ability for in-game charging and rental models increases revenue considerably.

As all Brew applications are signed by the operator, the security risks are also largely mitigated; this means Brew applications can access low-level resources in a way that Java and Symbian hope to emulate with their respective signing programmes. As security becomes more of an issue on phones, Brew handsets are likely to lead the area for some time.

It seems unlikely 3 is going to stop selling phones from Nokia any time soon, so the question is what proportion of its handsets will be Brew-based, and what server-side support will 3 provide? Once we know that, we'll have a better idea if Qualcomm's triumphant tone is justified. ®

The Essential Guide to IT Transformation

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.