Feeds

Microsoft looks for Chinese remote control

It's down the back of the sofa...

Internet Security Threat Report 2014

Seattle-based software behemoth Microsoft has bought a chunk of the Chinese television market in a deal with TV maker Sichuan Changhong Electric said to be worth 94.1m yuan ($12.32m).

The firm, which is one of China's biggest electronics manufacturers, said in a statement on Monday that Microsoft had agreed to work closely with Sichuan Changhong on development, production and marketing of television, PCs and other digital entertainment products.

According to various reports, Microsoft will hold a stake in the firm of less than one per cent after agreeing under a memorandum of understanding (MOU) to buy 15 million shares of Sichuan Changhong at 6.27 yuan ($0.82) each in a private share placement.

The MOU is often struck by firms as a strategic move to develop and market digital home entertainment products.

It is not immediately obvious why the US software giant has displayed a sudden spurt of interest in the Chinese TV-maker market.

But, according to Sichuan Changhong's website, the two firms had previously signed a strategic cooperation agreement in June 2004 "in the field of multi-media entertainment," which suggests they had been in talks for sometime.

However, Microsoft has also been talking up its plans to go beyond the TV box with the announcement on Monday of the latest update to its IPTV software which has been rebranded as Microsoft Mediaroom.

Microsoft's TV VP Enrique Rodriguez said: "There are several reasons why we felt a new brand is instrumental to our success and the success of our customers.

"With personal media sharing and new Web-based applications, Microsoft brings the consumer television experience to a new level that goes beyond the TV set." ®

Intelligent flash storage arrays

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.