Fossil, Sony restyle Bluetooth watch line for the mainstream
Sony Ericsson's partnership with watch-maker Fossil has again proved fruitful, this time yielding a trio of timepieces in the new MBW-150 series, successors to the MBW-100, which the two companies lift the cuff on in September 2006.
Sony Ericsson and Fossil's MBW-150: the 'classic' look
The new models have a more mainstream look than the sci-fi styled MBW-100. The MBW-150 Music Edition has a sporty look complemented with a black plastic strap. The Executive Edition presents a cleaner look with a stainless steel strap to match the metal casing all three watches sport. The Classic model has a leather strap.
The Executive edition
Water-resistant at depths of up to 30m, the watches all incorporate Bluetooth 2.0 to keep them connected to the wearer's phone. They all have an analogue face and movement, but they also sport an OLED panel to show what song's playing on your handset, or the number of the person who's currently calling you, for example. At other times they show the time in digital form.
Surf's up...
The link's two-way: each watch can be used to control a Sony Ericsson phone's music player, for instance, and to accept or reject incoming calls.
All three watches are due in Q4, Sony Ericsson. The Executive watch is expected to be priced around €300 ($399/£203), while the other two models will be cost around €250 ($333/£169). The currently available MBW-100 retails for around £180 ($354/€266).
COMMENTS
Flash storage?
I want 1, 2 or 4 gigs of flash storage in the watch, accessible via bluetooth from my notebook PC. Use it in place of a USB flash drive.
Music player or cell phone interface is silly and redundant.
Also...
... I want the watch to contain a gigawatt class infrared laser so I can smoke the terrorists and suspicious-looking people.
re: Cellular wristwatch
re: "When are we going to see a wristwatch containing a cellular phone? Which pieces are still missing in order to build such a thing?"
http://www.mymobilewatch.com/
im with the phone idea.
Make it a phone with a bluetooth link to the headphones.
Figure eventually battery tech will get to the point where the current bluetooth earpiece will shrink to the size of a hearing aid.
Then everyone would really think you are talking to yourself.
Could be of minor use
Controlling your music player without pulling it out of your pocket could be a good idea, but it is of little value. How much more effort is it really to pick up your player and click the buttons on it? Still though this can be sold if it targets the right market.
