Samsung has launched a skinny, stick-like digital music player that squeezes in touch-sensitive controls, 128 x 64 OLED screen and a retractable slimline USB connector.

Samsung's U3: bubblegum pop preferred?

Dubbed the U3, the player contains up to 4GB of song storage, though there's an FM radio on board if you tire of your own collection. Small in size - 8 x 2.6 x 1.1cm, to be precise - the U3 packs a big sound, Samsung claimed, thanks to its DNSe 3D audio technology.

Available in a choice of five colours - pink, black, white, green and blue - the U3 comes bundled with matching earphones. Press any key and the end of the player glows blue. Even so, the on-board battery's good for up to 15 hours' playback, Samsung said.

Samsung's U3: watch it glow...

There's no word yet on pricing or availability.